I’m helping plan the reopening of UT Austin. Here’s the process we’re using

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The question of whether and how to open a campus during a pandemic is contentious. In situations like these, it’s crucial that people trust the process. I write a lot about leadership issues, often from the perspective of psychology studies, since I’m a psych professor at University of Texas at Austin. But recently I’ve been thinking about something a bit different. Read Full Story

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Marketers Cite Video As Their Top Thought Leadership Content Format

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Thought leadership plays a positive role in reaching and educating target audiences as well as fostering trust and loyalty. With this in mind, half of the more than 250 marketing professionals surveyed for a report [download page] by Ascend2 say they have a strategy to produce thought leadership content. Not only that, but another one-quarter… Read More » The post Marketers Cite Video As Their Top Thought Leadership Content Format appeared first on Marketing Charts .

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