The best user experiences of 2020

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See all the honorees of Fast Company’s 2020 Innovation by Design Awards in the User Experience category. Winner [Image: Figma] Figma Figma A free, cloud-based interface design tool that makes prototyping as simple for marketers and product managers as it is for designers and developers Read Full Story

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How to Get Your Web Developer on Board with SEO [Bonus PDF] - Whiteboard Friday

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Posted by BritneyMuller You've figured out what's wrong, and you've delivered a laundry list of demands to your web dev team: re-index these pages, fix this duplicate content, redirect these URLs... but how often are those fixes prioritized, and how much time do you invest in pushing to get them there? Cultivating a positive, productive relationship with your web developers is one of the smartest (and most empathetic) things you can do as an SEO. After all, they're your other half, the key to getting your work done quickly and well. In this Whiteboard Friday, Britney Muller shares six essential ways to get your web dev on board with SEO, from working to better understand their role and offer help when you can, to sharing your wins and asking for feedback on working together. And don't miss the end — we've released our brand-new Web Developer's SEO Cheat Sheet for …

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To fix the housing crisis, these designers drew inspiration from the Apple Store

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Juno’s apartment buildings are treated more like a product than a project, which means they’re faster, cheaper, and easier to scale. Most housing is built like a project—a one-off development with a job-specific team for a single location. BJ Siegel and Chester Chipperfield think housing should be built like a product, with all the R&D, optimization, and factory precision of a new phone or car. Using their product experience from working at companies like Apple, Tesla and Burberry, their new company, Juno , is aiming to make a product out of apartment buildings. Read Full Story

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What Are Productized Services?

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If you try to grow your consulting or freelance revenue by merely adding more clients to your portfolio, you may hit a common obstacle: Living project to project. This kind of lifestyle isn’t sustainable for everyone, and it can be frustrating and stressful. One solution to this problem may be productized services. The productized services model allows agency owners, freelancers, and consultants to break out of billing by the hour or per project and instead invoice by sets of services rendered. What Are Productized Services For? Productized services are standardized services sold like products, with clearly defined parameters and pricing. When we outline precisely what a customer will get and at what price, we can market and sell this “product” many times. The customer is still receiving a service, now with the appealing predictability of an off-the-shelf product. Benefits of Productized Services for Freelancers and Consultants Productized services allow you …

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