How to Find and Grow Your Amazon Sales Rank

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Are you a seller on Amazon? If so, you need to understand the importance of your Amazon sales rank and how it can help (or harm) your business. What is Amazon Sales Rank? Amazon sales rank (also known as best sellers rank or BSR) is a numerical score representing an item’s popularity in both its overall category and respective subcategories. What does that mean? Let’s look at Jenga’s performance . While Jenga scored position three in the overall category of Toys & Games, it earned the number one rank in Stacking Games. With this level of visibility into performance, sellers can view performance on multiple levels. Amazon sales rank can range from one to over a million, with lower scores indicating superior rank. The metric is calculated hourly using the number of recent sales, as well as historical sales in relation to other products in the same category. Wondering how …

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How to Use Amazon Attribution For Ad Campaigns

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Every Amazon seller knows how difficult it is to track and measure the impact of external advertising channels on sales. It doesn’t matter how you are driving clicks to your Amazon page; once consumers land on the website, it’s anyone’s guess what happens. Thankfully, that’s not the case anymore. Amazon Attribution makes it possible for certain sellers to track what happens to every user they send to the platform. In this post, I’ll explain everything you need to know about Amazon Attribution, including: who can use Amazon Attribution the benefits of using Amazon Attribution how to set up Amazon Attribution what you can track using Amazon Attribution What Is Amazon Attribution? Amazon Attribution is a new tool that promises to grow your Amazon business by improving experiences away from the Amazon platform. Specifically, the tool provides analytics insight into how non-Amazon marketing channels like search, social media, display, PPC, and …

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8 Advanced Amazon Ad Tips to Improve Your Sales

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Amazon is the king of e-commerce. It’s the largest online retailer in the world selling over 12 million items and is one of the most trusted e-commerce sites . With 197 million people logging on to shop every single month, how can you direct some of that traffic to your Amazon store? Amazon Ads. A solid advertising strategy can help you increase sales as competition on the platform heats up, even if you don’t have a massive budget. While most shops start with the basics, using advanced tactics will get you better results, faster. We’re going to dive into the eight advanced Amazon ad tactics you can add to your repertoire to boost your ad spend ROI, brand awareness, and ultimately bring in more sales on autopilot. 1. Use Long-Tail Advanced Amazon Keywords to Find Users With Strong Purchase Intent Keyword research is the secret sauce of any advanced Amazon …

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A Quick Guide to Using Keywords for Better Amazon SEO

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As the world’s largest e-commerce store , Amazon is a platform sellers can’t afford to ignore. But on a website selling over 12 million items , how do you help your products stand out from the crowd with Amazon SEO? It’s easier than it sounds. Why? Because Amazon isn’t just an e-commerce platform. It’s a search engine with its very own algorithm, A9 . A Short Introduction to Amazon SEO Just like other search engines, you can use SEO techniques to boost product rankings. You use certain phrases to boost your discoverability in organic searches, which can increase sales with Amazon . Here are other ways Amazon acts like a search engine: Customers type queries into the search box. The Amazon algorithm presents what it thinks are the most relevant results. If the results are good, customers won’t go past the first page. Why? Because they’ve found what they’re looking …

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The 5 Best Amazon Marketing Companies of 2020

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Amazon continues to dominate as the world’s largest e-commerce site. They already have an existing pool of active users and billions in revenue to plug your store into and start making sales. But as you’ll expect, millions of other store owners are also fighting for a piece of Amazon’s customers. So, with over 2.5 million sellers and more than 353 million different products to contend with, how do you rise above the noise and get your store found? You need excellent marketing strategies unique to Amazon’s marketplace. And that’s where the top Amazon marketing companies come in. From setting up your store properly, optimizing the content of your product descriptions for target keywords to PPC, email marketing and others, you’ll need it all. What Amazon marketing companies can you trust? You’ll find the answer to that question and more in this guide. The 5 Top Amazon Marketing Companies in The …

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How to Optimize Your Amazon Storefront

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980450_HowtoOptimizeYourAmazonStorefront_022521 Selling on Amazon can be incredibly profitable, but it’s also incredibly competitive. It’s important to take advantage of every bit of help Amazon offers. The first step to improve sales on Amazon is to get an Amazon Storefront. This gives your brand a customizable home on Amazon. It’s not enough just to have a storefront; you need to make sure it’s in good working order and designed with your customers in mind to maximize sales. Today, I’m going to show you how to do just that. We’ll cover: what an Amazon Storefront is why your business should create one how to create an Amazon Storefront how to optimize your Storefront to boost sales If you’re ready to get your store set up and start driving more sales on Amazon, then let’s get started. What is an Amazon Storefront? An Amazon Storefront is a small version of the Amazon website …

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A Starter Guide to Amazon Vendor Central

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Becoming a third-party seller isn’t the only way to make money on Amazon. What if I told you there’s a way to get rid of the bulk of your seller admin and focus solely on helping a single customer who will sell your products for you? Well, that’s what you can expect from Amazon’s Vendor Central. We’ll take a deep dive into the platform and discuss: What is Vendor Central, and how to get an invite. The main differences between Seller Central and Vendor Central. The benefits and disadvantages of becoming a vendor. How to measure your success on the platform and more. Let’s get started! What Is Amazon Vendor Central? Vendor Central is an invite-only platform where you can sell directly to Amazon as a supplier. It’s similar to Seller Central, where vendors can manage their purchase orders and product data from one central hub. If you get an …

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The Key to Successful Amazon Ads

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In one 36-hour period, Amazon sold 100 million products . Chances are, Amazon ads spurred some of those sales. Amazon ads allow companies to pop to the top of search results. You reap a return on your investment in the form of enhanced sales and potential customer loyalty. Amazon, in return, makes a profit on ad sales (to the tune of $3 billion in some years). Creativity, including visual pizazz, is critical in the Amazon marketplace. Killer keyword strategies matter too. I’ll walk you through Amazon ad setup best practices, so you’ll know just what to do to get your products flying off the shelves. Why Your Business Should Use Amazon Ads The average user spends less than 10 minutes on Amazon. If your product is buried low in search results, no one will see it. People simply don’t have the time to read every product description or check out …

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How to Choose The Right Amazon Marketing Agency

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Choosing the right Amazon marketing agency can be the difference between becoming a thriving seller on Amazon or one that flops. Do you know why I say so? A pool of more than 2.5 million sellers fights for the attention of Amazon’s customers. Out of this, only 10% generate annual sales of more than $100,000. Only a few sellers make a great income on the platform. Are you a seller struggling to attract buyers on Amazon? Would you like to increase your store’s reach and drive more revenues? By partnering with a top Amazon marketing agency, you can improve the visibility of your store, reach more buyers, and drive sales. Below, you’ll find my recommended steps on how to choose a top Amazon marketing company to grow your store business on the platform. Know Your Goals and Desired Outcomes A marketing agency won’t re-invent your store on Amazon. They’ll work …

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Micro Startup Acquisition: The Definitive Guide to Buying and Selling Small Startups

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The problem with selling your startup is the long exit time. Sometimes it can take as long as seven years before you can sell your business and hop on the next idea. And the investors? They feel the same way. Who wants to wait almost a decade to buy a startup when the face of tech is evolving at such a rapid pace? Plus, the price tag on those more established businesses often run into the billions. That’s an expensive mistake if you make the wrong investment. The solution? Micro startup acquisitions. From Facebook to Microsoft, there is a massive trend to seek out tiny teams of five or less, buy them, and use the technology and talent to gain a competitive edge. In this guide, we’ll discuss the benefits of buying and selling a micro startup, the trends changing M&R strategy, and the top tools you can use to …

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