41 states have reduced their carbon emissions while growing their economies

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It’s possible for the U.S. to decouple emissions growth from economic growth. The U.S. needs a massive economic boost to recover from the coronavirus crisis, but how that boost happens will be crucial not just to the economy, but to the climate. A green COVID-19 recovery will create jobs and make the country even more resilient against a volatile future. This might sound like an impossible demand to put on the much-needed recovery, but in recent years most states have already shown that this is economically possible. Since 2005, 41 states and Washington, D.C., have increased their GDPs while reducing their carbon emissions, debunking the myth that economic growth can only happen at the expense of our environment. Read Full Story

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The U.S. economy is reliant on consumer spending—can it survive a pandemic?

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How did the U.S. arrive at the point where mass consumption—and the greenhouse gas emissions associated with it—is necessary for economic and social well-being? The COVID-19 pandemic has radically affected the American economy, reducing spending by American households on materials goods, air travel, leisure activities, as well as the use of automobiles. As a result, greenhouse gas emissions have temporarily fallen dramatically . Read Full Story

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Even during COVID-19, states, cities, and businesses are making progress on a climate-friendly future

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Continued ambitious climate action by U.S. entities could reduce emissions up to 37% by 2030. Despite the brief respite from emissions caused by COVID-19 lockdowns, it hasn’t been clear whether the pandemic will actually set the world on course to a more climate-friendly future. There’s the issue of disposable personal protective equipment polluting the oceans , the rise in single-use plastics amid coronavirus fears, and the concern that car traffic will increase as people avoid public transit. More broadly, there’s the risk that policy leaders will double down on fossil fuels as part of our economic recovery, rather than divest from them. Read Full Story

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This software can track a company’s carbon emissions in real time

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Emitwise wants to develop “a QuickBooks for carbon.” Calculating all of the carbon emissions for a company—from the electricity used by suppliers to airplane flights taken by employees to the hundreds of other energy uses that happen on any day of operations—is typically a slow and labor-intensive process. But a new software platform makes it possible for companies to track their emissions automatically instead, in real time. Read Full Story

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Wood buildings should be a requirement of any climate change policy

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A new meta-study offers the strongest evidence yet that timber buildings can drastically reduce carbon emissions in the construction industry. It’s not as visibly bad as the belching smokestacks of the coal industry or the gas-chugging backups on suburban highways, but the building industry is a major contributor to climate change. From their materials to their construction to their energy needs over time, buildings generate nearly 40% of global greenhouse gas emissions . Of that, around a quarter is embodied carbon, or the sum of emissions that resulted in the production, transportation, and use of building materials. What a building is made of can have a huge climate impact. Read Full Story

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COVID-19 lockdowns have led to a 17% drop in daily CO2 emissions

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The recovery can try to make structural changes to preserve these gains without economic devastation—or we can just go back to normal. The COVID-19 pandemic has forced countries around the world into lockdowns, and such halts have led to a 17% drop in daily global CO2 emissions—or 17 million tonnes of carbon dioxide each day—during the peak of coronavirus confinement measures in early April. But without structural changes in our economic, transportation, and energy systems, researchers warn that the lower emissions are unlikely to last. Read Full Story

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Why this Scottish brewery just bought a forest

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How Brewdog brewery is radically reducing its footprint. At its brewery in Scotland, the craft brewer BrewDog runs on wind power and gas made from malted barley, part of a strategy to reduce carbon emissions as much as possible. But the company, which also owns a chain of pubs, wanted to go farther. That’s why it now owns a forest. Read Full Story

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Toward a new Bauhaus: How a century-old design movement could help save the planet

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The Bauhaus, a wildly influential design movement in 20th-century Europe, has new relevance in the 21st century: as a model for fighting climate change. The European Union has an ambitious new goal of becoming an economy with net-zero greenhouse gas emissions by 2050. Announced by European Commission president Ursula von der Leyen during her State of the European Union speech in mid-September, the goal would be part of a European Green Deal to transform the economy, decoupling economic growth from resource use and turning the immense challenges presented by climate change into opportunities. Read Full Story

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Key insights: Consumer trust segmented, the power of push notifications, martech stacks lack strategy, and more

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30-second summary: Healthcare and educational institutes win consumer trust while media and government struggle March saw push notifications reach their highest direct open rates and 32% of website visits were through these mobile app push notifications Mobile remains the best way to engage people with push notifications DemandLab’s recent ‘Martech stack optimization survey’ reveals that 53% of marketing leaders have no plan in place for their martech stacks Deals have shown a positive graph, Australia and Germany are opening up their economies due to some relief from the COVID-19 hit Conviva study segments streaming behavior across regions and devices – TV, PC, live streaming, and video on demand Standard ads vs COVID-19 based ads, what performed better? More on what CMOs’ immediate budget actions should be Information is power and mental health is key. In light of current events, we took the onus to save you the effort and have …

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Key insights: Effect of COVID-19 on consumer behavior, the world’s more video content savvy, and Apple shakes up AR

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30-second summary: According to Global Web Index’s findings, 80% of consumers in the U.S. and UK say they have consumed more content since the outbreak. According to emarketer, 49% of marketing professionals and agencies held back a campaign launch until later in 2020 and 45% stopped or paused a media campaign midway. Admoik shared that there was a 17.2% drop in week-over-week ad revenues, direct deal and programmatic guarantee being the biggest drops. Despite the 8.3% decrease of retail industry’s M&A deals, Apple acquired AR technology startup, NextVR for a $100 million with an intention to launch its AR headset in 2022 and AR glasses in 2023. 53% of consumers prefer brands to communicate through TV ads. According to McKinsey, UK, Spain, and Italy are least optimistic, whereas the US (37%) and China (48%) are optimistic about their economies jumping back to normal in the next two-to-three months. Purchases are …

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