4 ways to recapture what’s lost when we’re not in an office

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When we’re not sharing a physical space, we miss out on some key elements of collaboration. But there are good workarounds. Human beings are extraordinarily adaptable, and even amidst the extreme physical isolation of COVID-19 life, we’ve discovered that we can communicate effectively without face-to-face interactions, manage people and lead entire businesses from our bedrooms, and translate our lockdown boredom into inventive business ideas and entertaining creations. Read Full Story

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Slack’s Head of People: Why we’re embracing remote work for the long haul

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We won’t open our physical offices until June 2021. This extended period of work-from-home is the perfect opportunity to reimagine our previously office-centric culture. Today, Slack announced that our offices will remain closed until at least June 2021. We’re doing this to give our employees the clarity they need to make long-term plans for themselves and their families. We’re also using this as an opportunity to reimagine how Slack should work in a remote-first world—now and after the pandemic. Read Full Story

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Help Your Community from Six Feet Away: Non-Marketing Tips from Mozzers

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Posted by morgan.mcmurray For the last few weeks, you’ve probably experienced an influx of emails from companies detailing how COVID-19 is affecting them and thus you, their customer. It's... a lot, isn't it? So today, we want to take a departure from the world of "how this affects us" and focus instead on actionable things we can all do to make things brighter for ourselves and our communities. This won't be your regularly scheduled programming — we won't be discussing SEO or marketing. Instead, we're sharing ideas and advice from the folks at Moz who've been finding ways to be helpers as we all navigate this new normal. Donate and shop For those who have steady income during this time of economic uncertainty, it’s more important than ever to support local businesses and charitable organizations. Many employers, Moz included, offer charitable donation matching to make use of as well. Food …

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Why every business leader will need their own Dr. Fauci before we return to work

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We should all be preparing for continued social distancing, office reconfiguration, employee testing, an HR nightmare—and even a second wave of the virus. The world as we’ve known it has changed—and that’s as true for business as any other sector of our society. And while a fair amount of conversation has centered around the timing of when we will get back to work, little has focused on how . We now need to consider and tackle the challenges businesses will face when people begin the return to work or potentially encounter complex legal, regulatory, and HR hurdles. Read Full Story

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Basic Reputation Management for Better Customer Service

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Posted by MiriamEllis The Internet can be a great connector, but sometimes, it acts as a barrier. Your local business receives a negative review, and the slate-colored words on the bland white screen can seem so cold, remote. You respond, but the whole interaction feels stilted, formal, devoid of face-to-face human feelings, like this: At least when a complaint occurs via phone, the tone of a customer’s voice tells you a bit more and you can strive to respond with an appropriate vocal pitch, further questions, soothing, helping, maybe resolving. Still, if you’re working off a formal script, the human connection can be missed: Image credit: News Oresund , Elvert Barnes It’s a win when a customer complains in person to your staff, but only if those employees have been empowered to use their own initiative to solve problems. Employees who’ve been tasked with face-to-face interactions but lack permission to …

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AI-based conversational analysis reveals that sales teams are holding steady in spite of COVID-19

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30-second summary: AI is a leading conversational intelligence platform that leverages proprietary AI to uncover critical insights from business conversations in phone calls. They’ve been using their technology and expertise to measure the impact of COVID-19 across the business landscape. AI’s machine learning platform “listens” to calls and uses natural language processing to identify different trackers and themes, then extracts insights that make it easier to understand conversations at scale. AI has been picking up on a variety of COVID-19 topics and pain points across all clients including a difficulty managing remote teams and what critical decisions that companies must make about what’s happening in the market. The data is showing that for many verticals such as the collaboration space, sales are up about 30% versus baseline and they’re up over 70% compared to pre-COVID-19 levels. Another key data point—over 60% of all calls start with a COVID-19 reference led …

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4 things you must get right when you move physical events to digital

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The key to moving physical events to digital experiences, is just that, making it an experience. Here are a few ways this can be achieved. Seminars, trade shows, and conferences have been a staple tactic for marketers for decades. Frankly, there is nothing like face-to-face interaction to drive awareness and generate opportunities. The most recent data (pre-pandemic) from Statista found that 13% of global businesses surveyed spent between 1% and 5% of their marketing budget on events, while 10% reported spending more than half of their budgets on events. Read Full Story

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Government loves to regulate my restaurant. Where are lawmakers when I need them most?

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Coronavirus is devastating our industry and its workers, but local, state, and federal leaders have been nowhere to be found, writes Camilla Marcus, founder of NYC restaurant west-bourne. We have all had to make extraordinarily difficult decisions this week in the face of a pandemic affecting the health of millions and an uncertain response from federal, state, and local lawmakers. I own a restaurant in Manhattan’s SoHo neighborhood, and my fellow restaurateurs and I have never before faced such an intense pressure to figure out how to fulfill our purpose: to take care of our teams and nourish our communities while operating our businesses. All three goals have been at odds this week like never before. And government leaders to date have not helped us. In fact, things have been getting worse. Read Full Story

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