4 ways Google looks for emotional intelligence in job candidates

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EI is a sought-after quality. Here are some ways people at Google look for it during the application process. Job candidates going through the hiring process at Google may be familiar with “Googleyness,” a set of qualities typically found in people who are successful at the company and have added the most to its culture. The meaning of the eponymous adjective has changed over time and, today, includes six qualities: Read Full Story

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The Entrepreneur’s Guide of Outsourcing Work Without Losing Quality

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No matter what industry you’re in, there’s always more work than time to do it. This means that there is always something lacking, always more work to be done, and new companies often fall behind their expectations and deadlines. One of the most insidious parts is that it leads to massive stress. According to business coach Michael Hyatt, 45% of entrepreneurs are stressed . So, what’s an overworked entrepreneur to do? There are plenty of answers, and not everyone works for every type of entrepreneur. But the answer more and more business owners are turning to is a simple one: outsourcing. Outsourcing is giving your work to someone else outside of your main business. That could be through freelancing, or by hiring another firm (like a call center) to handle segments of your business. You could even outsource by shipping a business process like manufacturing overseas. For most small business …

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PPC Consulting

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You have developed a killer website and drafted an effective marketing strategy to generate leads and drive sales. So what next? Considering paid advertising offers a 200% ROI , it’s a no-brainer that your marketing strategy should incorporate the same . “But I have no idea where to start with Google ads – in fact, I don’t know where to begin at all!” Well, even if that’s the case, you still have nothing to worry about. You can hire a PPC consultant who can enhance your paid advertising campaigns by offering a unique set of skills coupled with experience and expertise. Choosing the right consultant, however, can be challenging if you don’t know what to look for in a PPC expert, which is where we come in. Our team at Neil Patel Digital has created this handy guide to help you find the best PPC consultant for your business – …

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The 2020 SEO Jobs Report

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We analyzed 7,051 job postings on Glassdoor and LinkedIn to better understand the current SEO job market. In this new report you’ll learn: Average SEO position salaries Skills that employers look for How COVID-19 impacted SEO job demand Industries that hire the most SEOs Lots more Let’s dive right into our findings. Highlights and Key Findings: 1. The mean salary for a US-based SEO professional is $60,548 per year. 2. Companies based in CA, CT, NY and NJ pay the highest annual salaries for SEO pros (mean salary of $72.6k/year). Those located in UT, PA and IL pay the least (mean salary of $48.7k/year). 3. SEOs that know how to code get paid more than those that don’t. Specifically, SEO job postings that require knowledge of a specific programming language have a 7.3% media higher salary compared to similar job postings without a programming language requirement. 4. Companies hiring for …

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How to Check if Google Manually Reviewed Your Site

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Do you know how Google decides what website should be ranked number 1, 2, 3 and so on for any given keyword? Well, they have an algorithm for that. But as you know, algorithms aren’t perfect. That’s why Google continually tries to improve it. One way that they try to improve their algorithm is through Search Quality Raters. What’s a Search Quality Rater? Google knows that they can always make their search results better. And one way is to have humans review their listings for any given keyword. So, all around the world, Google has people who manually review websites . And they review each website based on these guidelines . It’s kind of long and extensive, but it is important that the Quality Raters don’t directly impact rankings . Instead, they give feedback to the engineers who code up the algorithm so they can make it more relevant to …

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Adwords Consulting

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Google AdWords can be both exciting and terrifying. If you get it right, AdWords could totally transform your business by driving high traffic , generating more leads and revenue, and boosting sales. But if you get it wrong, you‘ll end up spending thousands of dollars and get absolutely nothing in return. Let’s consider the following statistics: Google ads produce 3.5 billion interactions every day. Advertisers can expect around 700% return on investment for all their efforts. 90% of consumers say that ads influence their purchase decisions. 66% of shoppers prefer shopping online rather than from malls or stores. However, the tantalizing world of advertisements isn’t as straightforward as it seems. You see, neither the promises nor problems that come with Google AdWords can fully describe the dynamic mechanism of a marketing platform and how it works. Additionally, you may not have the time or may not be able to give …

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Pay Attention to These SEO Trends in 2020 and Beyond

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Posted by Suganthan-Mohanadasan Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past 12 months alone, we have seen several changes in Google Search — each impacting how we plan, implement, and report on campaigns. In this article, I will take a look at what is in store for SEO in 2020 and how these factors will change the way we formulate strategies throughout the next year and beyond. Artificial intelligence will continue to evolve Over the past half-decade, artificial intelligence has become a pioneering force in the evolution of SEO. In 2015, for example, we were introduced to RankBrain -- the machine-based search algorithm that helps Google push more relevant results to users. Although RankBrain is coming up on its fifth birthday, we are only now …

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7 ways to become more likable and memorable

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Whether you’re looking to stand out during the job application process, or make a new friend at work, these tips can help you make a good impression. Who wouldn’t want to be more likable and have people think of them in a positive manner? There are many benefits to having others like us. Personally, we’ll form closer and deeper relationships with those that we want to be in our lives. In the workplace, being likable will result in better relationships with our colleagues and increase our chances for promotion. Read Full Story

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5 secrets to get you past the résumé-reading robots

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Before your résumé gets to a recruiter, it’s read by an AI-driven Applicant Tracking System. A human resources exec advises how you can beat the robot. Even as the economy rebounds from the coronavirus pandemic, millions of Americans remain out of work, and weekly new unemployment claims continue to hover around one million. With so many people looking for their next opportunity, it is important that job seekers not only update and refresh their résumés to highlight their key skills and experience, but to format their résumés in such a way that they will get past the automated, robot résumé-readers that are increasingly the first gatekeepers in the recruiting process. Read Full Story

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