4 things to consider before you agree to a severance package

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Before you sign your severance agreement, take your time and take a closer look at what you’re gaining—and giving up. Personal finance expert Jen Smith was roughly five weeks away from giving birth when she found out she was one of roughly 45 people her company was laying off. She would receive a severance package that included five weeks of pay and one month of health insurance coverage, then she would be eligible to continue her coverage through the Consolidated Omnibus Budget Reconciliation Act, or COBRA. Read Full Story

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What Do Dolphins Eat? Lessons from How Kids Search — Best of Whiteboard Friday

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Posted by willcritchlow We're bringing back this slightly different-from-the-norm Whiteboard Friday, in which the fantastic Will Critchlow shares lessons from how kids search. Kids may search differently than adults, but there are some interesting insights from how they use Google that can help deepen our understanding of searchers in general. Comfort levels with particular search strategies, reading only the bold words, taking search suggestions and related searches as answers — there's a lot to dig into. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hi, everyone. I'm Will Critchlow, founder and CEO of Distilled, and this week's Whiteboard Friday is a little bit different. I want to talk about some surprising and interesting and a few funny facts that I learnt when I was reading some research that Google did about how kids search for information. So this isn't super actionable. …

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25 Sneaky Online Tools and Gadgets to Help You Spy on Your Competitors

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There are dozens of factors to consider when spying on your competition–what are they ranking for, what are they doing on social, is there a new platform you should be considering? It can be overwhelming, but paying attention to what is working and what doesn’t can make or breatk your long-term success. This is where marketing tools come into play. In many cases, the same tools that help monitor your own web performance can also help you gather data on your competition. You might be using some of these tools already, without using the features that help you evaluate your competitors. Here are some of the best competitive analysis tools out there: 1. Google Alerts – A Tool for Monitoring Mentions This is a very simple and easy-to-use tool that will send reports right to your inbox. If you want to know every single time your competitor is mentioned online, …

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How to Grow a Facebook Group

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Facebook now has over 2 billion active monthly users. Nearly 1 billion of those users participate in Facebook Groups. Creating a group of your own is an inexpensive and effective way to reach your target market. If you’re not already familiar with Facebook Groups , it’s essentially a community within Facebook’s platform that users can join and participation is encouraged. Groups are built around common interests or goals, like cooking or running, but there are plenty of business-focused groups too. In this post, I’m going to cover everything you need to know to start and grow your own successful Facebook group and how to use it to market your business. By the end, you’ll know more than most Facebook marketers about taking a Facebook Group from nothing to something spectacular. Let’s get started. Who is Your Facebook Group For? The first thing you need to figure out about your group …

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19 Advanced SEO Techniques to Double Your Search Traffic

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Are you ready to double your search traffic ? Understanding SEO is crucial to significantly increase your traffic and brand awareness. Right now, thousands of people are looking for content just like yours. You can help them find it by becoming an SEO expert. In fact, 40 percent of website traffic begins with a search query. That’s why search engine optimization (SEO) is so important. Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms are constantly updated, so it’s important to stay tuned into the latest news. With a bit of practice, you can become your own SEO expert. That’s what I did! Every day, people use Google to conduct over 3.5 billion searches . In the U.S., 78% of people use the web to research products and services before buying. Once your website begins to rank on the first pages of Google’s search results, …

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How to Leverage Storytelling to Increase Your Conversions

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In the not so distant past, I embarked on a journey to grow NeilPatel.com to 100,000 blog readers . At the end of every month, I shared my traffic stats and the changes I’d made. That storytelling strategy went on to help my blog reach over 100,000 views a month — in only about eight months. As marketers, we use storytelling to help make our ideas stick. We create stories to help prospects understand our products, use company stories to build trust and transparency with consumers, and include stories in sales pitches to help persuade. Why does it work? Competition in native advertising and social media marketing is fierce. And, the rate at which great content is being produced and published on the web and across the media channels is expanding. Our readership is drowning. Most people scan web content, looking for something that stands out. If they don’t find …

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How Humanscale pivoted from in-office to the WFH furniture market

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30-second summary: Humanscale is an award-winning provider of ergonomic office furniture that, pre-pandemic, was primarily focused on selling to companies in the B2B space The pandemic abruptly halted sales of the corporate office furniture while forcing Humanscale’s staff to work remotely on short notice Leena Utsch, Humanscale’s CMO, worked with her team to create a brand-new work from home (WFH) campaign within two weeks She faced the challenge of educating the sales team about the new offering, updating all creative and marketing materials, and alerting customers and prospects of the new offering, all within a short time frame Humanscale used its existing digital asset management (DAM) platform to update, manage, and distribute information about the new WFH offering within two weeks They successfully grew this new category by 300 percent and expanded their retail direct-to-consumer business in the process Humanscale’s One World Task Chair For a company like Humanscale , …

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11 Tools and PR Sites to Help Your Startup Succeed

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What good is launching a new business if nobody knows about it? Millions of new businesses start every month, so distinguishing yourself from the competition can be a hefty endeavor. If you don’t take the right approach to PR, marketing, and advertising, it won’t be long before you have to shut your doors. Luckily, these PR sites will help you prevent just that. We’ve hand-selected the best tools and services to generate buzz about your new business. With your PR covered, you are free to focus on other important aspects of your business launch. 1. Cision Are you in the market for high powered PR software that drives serious results? If you want to go all-out with your PR push, check out Cision. It has everything you need to run an effective PR campaign. Cision maintains a database of approximately 1.4 million journalists, editors, and influencers. With Cision, you can …

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Best Form Plugin for WordPress

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What do you want people to do when they visit your site? Contact you? Sign up for your newsletter? Fill out a survey? Make it easy for them with an eye-catching, intuitive form. To do that, you need a WordPress form plugin that lets you build one. A great form plugin for WordPress will help you create any form you need. These plugins will help you attract more customers and make things convenient for everyone. #1 Gravity Forms —The Best for Advanced Users Gravity Forms goes beyond your typical contact form. It has tons of integrations and add-ons for a smart, multipurpose form. It doesn’t have a free version, but the add-ons you get make for such a comprehensive and customizable form plugin that it’s worth it. If you’re …

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The 6 Best Ecommerce Marketing Companies of 2020

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Ecommerce is still growing. Statista says worldwide ecommerce sales will grow from 4.2 trillion in 2020 to 6.5 trillion by 2023. The worldwide pandemic and the growth of remote work continues to boost ecommerce growth. This is a huge opportunity for ecommerce companies that are ready for this change. Your ecommerce business will need help. The huge growth in ecommerce means competition; as a result, ecommerce companies are struggling to get customers to their business. Choosing the right marketing company can be the difference between failure and success. Here’s a list of the best ecommerce marketing companies. 1. NP Digital – Best for Maximizing ROI NP Digital is my e-commerce marketing company. I’ve built several successful companies, including KISSmetrics, Crazy Egg, Hello Bar, and several other agencies. I’ve helped large companies like Amazon, NBC, GM, HP, and Viacom grow their revenue. I’ve built ecommerce companies of all sizes — from …

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