Leading brands like Alibaba will come to differentiate with ethical marketing to build long-term value off the back of the COVID-19 crisis, according to Forrester.

The MTV of the future on TikTok, inaugurated the INCmty2020 providing its invaluable experience in the digital field.

Do you run Facebook ads? Wondering how to stop your ads from running on content that doesn’t match your brand values? In this article, you’ll discover how to use Facebook’s Brand Safety tools to control where your Facebook ads appear. You’ll learn how to view a list of Facebook pages and Audience Network apps on […] The post Facebook Brand Safety Tools: How to Control Where Your Ads Appear appeared first on Social Media Examiner | Social Media Marketing .

Knowing when to correct things will help you create a consistent brand that will establish your value in the market.

The CEO of Kazoo argues that a company’s core values have the power to elevate your organization or tear it down. And now they’re more important than ever. The direct-to-consumer luggage brand Away recently faced harsh criticism after an investigation by The Verge revealed the company’s toxic work culture. The startup, founded by two women, enticed employees with its apparent culture of inclusion and mission for everyone to live a more travel-minded lifestyle. But workers quickly discovered a controlling culture marked by extreme surveillance, overwork, and public bullying—all in the name of Away’s core values. Read Full Story

Five powerful strategies that will help you see your worth and find your value.

Recognize that your job is to facilitate value for the customer and on their terms.

Founders need a compelling product story to win a marquee customer—and then turn that initial partnership into marketing gold. As a startup founder, landing your first big customer can feel like a chicken-and-the-egg scenario: big brands want to see case studies to prove the value of your product before they sign a contract, but you need brand name customers to feature as case studies. Once you ink your first deal and make that organization successful, however, that prospect can serve as validation for future customers of what your product can do. Read Full Story

Being authentic to your brand values is more important than ever in times of crisis, according to the co-founder and CEO of Australian luxury leather brand, Maison de Sabre. Because there are plenty of brands who haven’t been and could lose customer standing as a result.

Warren Buffet once said, “Price is what you pay. Value is what you get.” Having a solid value proposition is one way your company can illustrate and introduce its value upfront. In just a few sentences, your company’s value proposition should describe your main selling point and draw in customers. A good value proposition tells your customers what they can expect to gain by doing business with you. What is a Value Proposition? A value proposition answers the question, “What makes your organization special?” For example, Facebook’s value proposition is a simple one: “Connect with your friends and the world around you on Facebook.” Facebook’s answer to “What makes your organization special” is “we can connect you to anyone, anywhere.” Think of it like this: Why should a customer pay attention to your brand in the first place? That’s where you should start when developing your value proposition. A good …