4 remote practices I’ve learned inspire creativity in my team

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Innovation is still possible while we’re away from the office, when we trust in the best tools and practices. Remote-work productivity is a fickle thing during the pandemic. For some companies, their workforces see themselves as somewhat successful. A 2020 research study from Microsoft showed that productivity levels have either held steady or increased as a result of work-from-home telecommuting. Meanwhile, other companies have struggled to maintain a creative edge, with leaders struggling to inspire new ideas. No wonder this same study found that remote work may be hurting employees’ creativity. Read Full Story

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The surprising way to build a productive organization in 2021

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Remote work isn’t going anywhere, but here’s how to design a great IRL office. Just as 9/11 changed travel forever, the coronavirus has changed the workplace forever. Nine months into it, we’ve established that we as individuals can work remotely and be even more productive , but here’s the question now: Is the organization as productive and innovative as it should be? Increasingly the answer is no . While individual tasks aren’t suffering, the social connectivity that sparks collaborative creativity and innovative thought is falling off. Most companies have already shifted their top priority from productivity to the safety of their employees, but it’s time to move from endurance to resilience. Read Full Story

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6 things you must do if you’re planning to work remotely permanently

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If you’ve struggled to work from home for this past year, now is the time to start settling into it, so you can feel good and productive in your new work environment. The “next normal” is officially setting in, especially when it comes to remote work. Simform’s 2021 Remote Work Survey found that 82% of surveyed companies plan to allow their employees to work from home indefinitely and 77% want to make this a permanent solution. Read Full Story

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How would an SEO agency be built today? Part 1: Consumers and trends

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The pandemic put everything to a halt. Then, it forced people and businesses alike in the beginner’s mind . The Zen concept hints at a seeming paradox: as you know more and more about a subject, you tend to dismiss other possibilities. What follows is a quest of shaping choices for the near future in a three-part piece that highlights a core question — How would you build an SEO agency in 2020? We’ll explore the complexity of the topic, mapping key touchpoints that create the agency landscape, from assessing current trends on consumer behaviour, to how key partners of an SEO agency have changed: Consumer and business trends that are emerging and transforming the way people interact. (part one) The current SEO agency business model and its in-depth analysis. (part two) The possibilities ingrained in thinking about what a reshaped SEO agency of 2020 and beyond looks like. (part …

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Nine important marketing takeaways from 2020

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30-second summary: ClickZ’s quarterly advisory board meeting focused on unpacking the most important marketing takeaways for 2020 and what it means for 2021 and beyond. Our Advisory Board members consist of thought leaders and luminaries who bring decades of marketing experience to the table. Key themes from this quarter’s meeting include the importance of agility, the frenzied pace of digital transformation (and the accompanying digital backlash), and the need for more agility across the board when it comes to martech tools, messaging, and creative. At the quarterly ClickZ Advisory Board meeting on December 3rd, our focus was on looking back at the most important things we’ve learned over the course of a very unusual year. We also looked ahead and made some predictions based on how these learnings can inform the next year and beyond. Our Advisory Board members consist of thought leaders and luminaries who bring decades of marketing …

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A Marketer’s Guide to Working Remotely

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Remote work is going from an occasional perk to the norm. As long as you have a computer and internet connection, you can perform your job anytime, anywhere. For marketers, creating promotional materials, meeting clients, and completing projects from home, hotel, coffee shop, library—basically anywhere with an internet connection. While working remotely has many benefits, employees who regularly worked in the office may have a difficult time making the transition to exclusively working this way. In this article, we’ll talk about the how’s and why’s of remote work for marketers. The Rise in Popularity of Working Remotely Remote work has been around for years. However, the COVID-19 pandemic made it unexpectedly the norm for many businesses, and both employers and employees are realizing the work-from-home system can be successful. According to Global Workplace Analytics , big companies like Best Buy, British Telecom, Dow Chemical found remote workers are 35 percent …

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COVID-19 has made reskilling workers more urgent than ever

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Randstad’s VP of global learning and development says rapid pandemic-driven workplace changes are leaving many behind and offers 4 ways to better reskill and upskill employees. Across the globe, organizations responded to the outbreak of COVID-19 with the most rapid transformation of the workplace in modern history. While studies have shown that the transition to remote work hasn’t hurt productivity, recent Randstad research has revealed that many workers are struggling to acquire the necessary skills to remain relevant in this constantly evolving labor market. To prevent workers from being left behind, it is critical that both businesses and governments collaborate to equip workers with the skills they need to adapt to the post-pandemic world of work. Read Full Story

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Coronavirus brings moratoriums on evictions, utility and water shutoffs, bank fees, and data caps

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Here’s a list of the states, cities, utilities, and companies giving people a vital break on bills during the unprecedented coronavirus quarantine. With major cities in states of emergency and thousands of Americans working from home during the coronavirus outbreak, the U.S. economy is taking a hit . Small businesses are struggling, those in the service industry are losing potential income as people practice social distancing, and some workers are just forced to go without a paycheck, whether because they can’t work remotely and have to take sick leave or because their employers are losing money themselves and have had to halt or scale back their business. Read Full Story

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Recruiting remote workers is different. Here’s how to tackle the first step

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Attracting the strongest remote workers begins with your approach to writing a remote job description. Here are 8 things you must include. According to a new FlexJobs survey of people who have been working remotely during the pandemic, 65% would prefer to work remotely full-time post-pandemic, while 31% would like a combination of remote and in-office work. An overwhelming majority also report that they have been either more productive (51%) or just as productive (44%) working from home. Companies are taking note of the bottom line benefits of remote work and many businesses are making permanent shifts to a remote workforce. Read Full Story

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5 ways remote work can make you more creative

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Go ahead and find ways to be more productive when working remotely, but don’t leave creativity out of the conversation. Many of the online HR conference sessions I’ve joined recently have been dominated by discussions around finding ways to make our remote workforce more productive and efficient. Yet while productivity matters, creativity often gets left out of that conversation. If creativity is discussed at all, it’s often seen as something that we’ve lost with the move to remote work because of the assumption that creativity is the output of in-person brainstorming sessions, with creativity being measured by the number of Post-its on meeting room walls. Read Full Story

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