4 reasons why these underdog founders are the future of our economy

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A VC daughter of immigrants says she’s deliberately investing in diverse and intersectional entrepreneurs, who embody unique, winning qualities. I have spent the better part of my adult life seeking an avenue for impact . I h ave tried my hand at affecting social, economic, and humanitarian change through a number of different platforms — from journalism to diplomacy to big tech . This drive is deeply personal; galvanized by events that predate my own birth, propelled by the serendipity of my upbringing and the very real possibility of where I might have ended up if not for hard work and some luck. It is an unusual and nonlinear path to venture, but each foray has only strengthened my conviction not only in technology for impact, but also in the transformational — and too often overlooked — power of intersectional entrepreneurs. Read Full Story

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Do bike lanes actually make cyclists safer?

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It depends. And design choices have everything to do with it. In 2004, I was working a summer job as a bike messenger in Boston when I was struck by a car in an intersection. I ended up in the hospital, undergoing extensive surgery to have a metal plate inserted from my left wrist up my forearm—I can still feel it whenever I type. Lying there on the operating room table, I wondered if this would have happened if there were better protections for cyclists. Read Full Story

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It won’t take 257 years to reach intersectional gender equity if we do these 5 things

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Katica Roy, the founder of Pipeline Equity, says the events of 2020 will influence our trajectory toward intersectional gender equity, but we hold the power to determine the outcome. I published the first edition of my Gender Retrospective report last December on the cusp of what would become one of the most tumultuous, destabilizing years this generation has ever seen. Little did I know that the ten intersectional gender equity trends I had uncovered after weeks of assiduous research would take on entirely new dimensions in the wake of COVID-19. Read Full Story

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How to Stay Creative With an SEO-Driven Content Strategy

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Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. Once a month, we all met in a conference room with a list of ideas on Google Docs which were pitched one-by-one (intricate, I know). The process was extremely creative, iterative, and collaborative. Of course, it was also often a matter of guess-and-check. Plus, brainstorming can be a bit of a selfish process. The ideas I pitched in those meetings, I pitched in part because I wanted to write them and because I was interested in them as a reader. I could only hope our audience would be interested as well. While we developed a pulse for understanding what our readers liked from reviewing top viewed posts from the past, our process didn't enable us to develop content that matched what our potential readers wanted from us. So, just a few months …

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Study Confirms Moz Has the Largest Link Data Set

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Posted by CassandraLeeanne Backlinks continue to be especially valuable for SEO, acting as a signal to search engines that vouches for both the value of your content and the worthiness of your website. In measuring the success of your backlink efforts and informing your future SEO priorities, the data matters. Depending on the tool you use, your results can vary greatly and — in this case — the more data the better. With this in mind, we’re excited to share that Moz has the largest link data set, according to a study done by Perficient. Methodology The link index study was done by Perficient , a respected publicly-traded consulting firm specializing in digital solutions. This award winning firm regularly publishes insightful studies , focused on SEO trends and topics. For this study, Eric Enge , Principal at Perficient, Search Engine Land author , and well-known SEO SME, led the investigation. …

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Burnout put me in the hospital. This is what I learned about healthy work-life balance

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A neurolinguistics coach recalls when a doctor told her that she was so stressed for so long that she had to either change her lifestyle or have surgery to staple her organs to keep them in place. In my corporate job, I was turning up and smiling at parties, but inside I was burning out and only just treading water. It all felt like too much. I was too far past my boundaries and saw my only choice as quitting. I barely spoke about my situation except to laugh off how awful it was. Read Full Story

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How to Get Backlinks in 2021 [Series Part 2: Prospecting] — Whiteboard Friday

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Posted by BritneyMuller As we head into 2021, the work of reclaiming lost links and building new ones remains crucial. In this week's brand new episode of Whiteboard Friday, SEO expert Britney Muller is back with the second installment in her link building series, this time walking us through some tips and tricks for an important part of your link building journey: link prospecting.   Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today me and my space buns are taking you into the future to evaluate link prospecting, a really important part of link building. This is part of my link building series. If you missed the first video, definitely go check it out . It's all around no-brainer link building. It's the easiest thing you can possibly …

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I’m cooped up with my iPad Pro and a Magic Keyboard. Here’s what I’ve learned

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Apple’s ambitious, pricey keyboard case is unlike any that came before it—and cries out for the whole iPad Pro experience to get more productity-minded. I have been using an iPad with a keyboard case as my primary computing device since late 2011. Not only have I lost track of how many iPads I’ve owned during that time—the keyboards I’ve attached have been even more innumerable. Read Full Story

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What it’s like to be a Black HR leader in this moment

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We asked several Black HR professionals to share how they’re navigating their work lives right now. This is not my story. These are not my experiences. These comments—written by Beverly Carmichael, T. Tara Turk, Victorio Milian, Janelle Peterson, Madison Butler, and Angelique Hamilton — provide a window into the experiences of Black HR professionals in this moment in time. All are navigating the complex intersection of protests, police brutality, and racism under the backdrop of a global pandemic that’s disproportionately impacting Black and Latinx people. Read Full Story

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The Future of Ubersuggest

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* Please read the whole post, I have some good news at the bottom, but it won’t make sense unless you read the whole post. Do you know why I got into SEO? Not many people know this, but I grew up in middle-class America, and I wanted a better life for me and my parents. When I was 16 years old, I worked at a theme park called Knotts Berry Farm where I picked up trash, cleaned restrooms, and swept up vomit every single day. I didn’t mind it because that’s life and I needed the money. At 16, I realized I was too young to get a high paying job, so I did the next best thing… I started a business. But making $5.75 an hour picking up trash wasn’t enough to market my business, though. The only solution that I could think of was SEO because if …

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How to embrace ‘entrepreneurial thinking’ even if you’re not an entrepreneur

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As an entrepreneur, I know a few things about coping with chronic uncertainty. During COVID-19, this type of thinking is especially useful. I think it’s fair to say that we’re living through a time of peak uncertainty. Several months into the COVID-19 crisis, we still don’t know how long we’ll have to socially distance, or what our new “normal” will look like . It’s unclear what kind of long-term impact this will have on our economy, and millions of people don’t know when, or if, they’ll be back to work. Read Full Story

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