4 phrases that make you sound weak to your coworkers

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Your word choices can build you up or tear you down. Here’s how to speak in a way that won’t discredit your confidence or ability to perform. For women in the workplace, fighting implicit gender biases is a constant struggle. Due to baked-in stereotypes, they battle against the unconscious assumption that women are less talented and capable than men. The problem is that when women conform to these stereotypical characteristics, they are viewed as likable but too “soft” for leadership ; and when women flout female stereotypes and behave in agentive and masculine ways (such as expressing decisiveness and forcefulness), they are often viewed as too “hard” to be likable. Read Full Story

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The gender pay gap, visualized: Women work 63 unpaid days each year

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This startling calendar visualizes the gender pay gap in a visceral way. Put it on your wall. You can buy one for your boss, too—anonymously. Across the U.K., women make 17.3% less than men—a result of women holding lower positions than men in the workplace and women earning less than men even when they hold the exact same job. This is the gender pay gap. It’s a bad number, but it’s just a number. Like sales tax or inflation, it can be hard to visualize. “What’s 17.3% of $76,000 a year?” you may find yourself wondering. Read Full Story

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‘He’s like Tony Stark and she’s like my mom’: How workplace praise diverges between men and women

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Too often managers praise women with general, lukewarm language, while men receive compliments lauding their specific talents and skills. When you’re praising your employees, be sure to praise men and women equitably. A team at Stanford University has been poring over performance reviews from real employees, and the news isn’t good, at least not for women. Read Full Story

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Do you show your face in Zoom meetings? Your gender may play a role

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Women are more likely than men to go audio-only during virtual meetings, according to a Harris Poll conducted exclusively for Fast Company. On days when Melissa Klinko knows she’ll be seen on Zoom or Microsoft Teams, she whips out her mascara wand and then logs on early to make sure she looks right—centered on the screen, no up-the-nostrils view. Otherwise, she’ll opt for audio-only. Read Full Story

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How to Become a Successful Vlogger

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If I told you that you could become a sucessful vlogger, would you believe me? Or do you think that there is too much competition? YouTube is saturated — 500 hours of video are uploaded to YouTube every minute. There are dozens of million-dollar YouTubers creating thousands of hours of video a year. How could you possibly break through the noise? Well, I’m here to tell you that video blogging still has huge potential. Just look at the growth of video ad investment among brands and agencies and where it’s predicted to go: Investment is growing because it’s following consumption. More than 85% of US internet users watch video ads. It might not be as easy as it was five or seven years ago to break onto the vlogging scene, video is more important than ever to build a successful online marketing strategy. Why? First, video remains one of the …

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If you’re in the hospital with COVID-19, this robot dog might come take your vital signs

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Dr. Spot will see you now. A study found the robots were good at gathering information from patients—and the patients like them too. If you had a COVID-19 test at Brigham and Women’s Hospital in Boston earlier this year, you might have been approached by a dog-like robot mounted with cameras. In an attempt to find ways to lower exposure to the virus for medical professionals, researchers from the hospital and MIT were testing new ways to monitor patients’ vital signs without needing face-to-face contact. Read Full Story

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How to Utilize Google Cache Websites

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When you think about Google cache, what comes to mind? That thing you clear out when our computer is running slow? Cache can actually be a useful SEO tool to catch a glimpse of what Google wants you to do. In this guide, we’ll go through some of the best ways to use Google cache to track competitors and help you potentially rise in the SERPs . What Is Google Cache? Google cached pages are HTML backups of the content on a page taken at a certain point in time. This information is stored on a server and can be retrieved later for various purposes. Periodically, Google crawls sites and takes snapshots of the site at that point. They’ll ind ex so they can refer back later to see what has changed since then. Google also provides the date and time of that snapshot. If you’re dealing with underperforming pages …

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How to Get More YouTube Views

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Marketers who use YouTube are often in search of tactics for generating more views for their videos. While not the only metric that determines the success of a YouTube marketing campaign, generating a decent number of views for your videos is something that you should definitely try to achieve on this social media platform. After all, what’s the point of uploading a video, if nobody is going to watch it, right? Especially your target audience. Nevertheless, only 9% of small businesses use YouTube , even though it has over a billion users . So, if your videos aren’t getting enough views, there’s a good chance that you’re missing something, as competition isn’t at peak levels on this media platform just yet. In this post, we’re going to take a look at tactics that you can use in order to generate more views for your YouTube videos. We’ll cover some of …

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