Why consumers follow and unfollow brands on social media

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30-second summary: Sprout Social has been compiling a consumer index report of social media trends since 2013. Their 2020 report contains new insights and statics about how brands and consumers interact on social platforms. Marketers can use this information to better align their social media strategy to their customers’ expectations, ensuring that their content resonates. The survey revealed that 89% of consumers will buy from a brand they follow on social media and 75% will increase spending with that same brand. Understanding why consumers follow (and unfollow) brands, what type of content they’re most (and least) interested in, and what stand-out brands are doing right can help marketers gain more followers, while driving leads, sales, and growth for their organization. Sprout Social’s 2020 consumer index survey, Edition XVI: Above & Beyond , found that 50% of consumers have increased their social media usage in the past six months. The data …

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4 Ways to Use TikTok for Business

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Wondering how to use TikTok for your business? Looking for tips to increase your TikTok success? In this article, you’ll discover four ways your business can succeed on TikTok. Is Your Audience on TikTok? TikTok is the newest trend in social media with more than 1.5 billion downloads on the App Store and Google Play and more than […] The post 4 Ways to Use TikTok for Business appeared first on Social Media Marketing | Social Media Examiner .

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Best Social Media WordPress Plugins

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Social media plays a crucial role in the success of any brand or business. By integrating your website with social media platforms, it helps expand your reach and drive engagement. One of the easiest ways to improve your social media strategy is by using a WordPress plugin. These tools make it easy for website visitors to share your content via social media and ultimately drive more traffic to your website. You can even use these plugins to get more followers on social media. But with dozens of social media WordPress plugins to choose from, finding the right one for you and your website can feel like a daunting task. Whether you’re running a business website, small personal blog, or something in between, I’ve narrowed down and reviewed the best …

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