4 beautifully designed video games to distract you under lockdown

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Get sucked in for hours at a time. What else do you have to do? In her book How Games Move Us (2016), computer games researcher Katherine Isbister writes that her friends and colleagues believe that gaming might numb people’s emotions. Given the possible connection between games and violence , it may be understandable that they think this, but Isbister disagrees with them. She writes that “games can actually play a powerful role in creating empathy and other strong, positive emotional experiences.” Read Full Story

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How to Leverage Storytelling to Increase Your Conversions

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In the not so distant past, I embarked on a journey to grow NeilPatel.com to 100,000 blog readers . At the end of every month, I shared my traffic stats and the changes I’d made. That storytelling strategy went on to help my blog reach over 100,000 views a month — in only about eight months. As marketers, we use storytelling to help make our ideas stick. We create stories to help prospects understand our products, use company stories to build trust and transparency with consumers, and include stories in sales pitches to help persuade. Why does it work? Competition in native advertising and social media marketing is fierce. And, the rate at which great content is being produced and published on the web and across the media channels is expanding. Our readership is drowning. Most people scan web content, looking for something that stands out. If they don’t find …

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How to Level up Your Writing Skills for Irresistible PPC Ads

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Marketers and business owners alike know the inherent value of PPC ads. With 64.6% of consumers interacting with Google ads when online shopping, it’s no wonder PPC ad creation is growing exponentially. While you may have aced your keyword research, gotten to know your budget intimately, and A/B tested relentlessly, your PPC campaigns may still be falling short of their desired goal. How can you craft PPC ads that stand out from the crowd with such a highly saturated market? Strong, compelling writing skills .These should be nurtured to drive conversions. The Importance of Good Writing Skills for PPC Ad Copy Google and Bing both reward superior writing with higher quality scores , earning you increased visibility and decreased cost per ad. While lowered cost is always a good thing, the real importance of good writing skills for PPC ad copy is audience reach and interaction. With limited character space …

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Netflix is missing one big thing. It just added it with its new superstar hire

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The streaming giant has always led with data, but with new CMO Bozoma Saint John on board, expect her to bring emotional pop-cultural prowess to the big red N. When you think of the strength of Netflix as a brand, it’s rarely anything to do with the streaming giant’s actual marketing and advertising. It’s the platform’s own content and sheer cultural ubiquity that has helped its “N” logo signify content comfort food among TV and movie junkies. Even the “N” itself is what my colleague Mark Wilson called “ a masterpiece of ambiguity .” Read Full Story

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Why and How to Bring Empathy Into Your Content

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Posted by DaisyQ Creating content can feel incredibly difficult right now. If you’re like me, you’ve spent the last few weeks oscillating between a can-do approach and hours of staring into space. Here’s how to tap into those very real emotions and channel them into more impactful content. What empathy is and isn’t We commonly confuse sympathy with empathy. Sympathy is understanding and perhaps feeling bad for the struggles that someone may be experiencing. Empathy means understanding the person’s feelings and thoughts from their point of view. Sympathy is when you feel compassion, sorrow, or pity for what the other person is going through. Empathy is about putting yourself in their shoes. In this post, I focus on cognitive empathy, which is the ability to understand how another person may be thinking or feeling. Cognitive empathy helps communication by helping us convey information in a way that resonates with the …

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Why so many songwriters you love are selling their catalogs for millions to this guy

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Hipgnosis has been a driving force behind artists selling their bodies of work. Can the song fund deliver on its promise to songwriters and shareholders? Songwriter and lyricist Carole Bayer Sager was still in high school when she signed her first music publishing deal. Growing up, Sager—who would eventually pen hits including “A Groovy Kind of Love,” “Arthur’s Theme (Best That You Can Do),” “That’s What Friends Are For”—would write her own lyrics to popular songs on the radio. While attending New York City’s High School of Music and Art, she cut a demo that caught the attention of her neighbor who happened to be an entertainment lawyer. Read Full Story

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4 daily practices that foster emotional resilience

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Psychologists have been studying resilience for decades. Here’s what they’ve found. If you want to learn a thing or two about emotional resilience, just talk to entrepreneur Ash Ambirge , creator of the Middle Finger Project. She’s been looked down on because she grew up in a trailer park. She’s been fired from jobs she worked hard to land. She’s had her heart broken and her savings stolen on the same day. She’s spent more than a few nights sleeping in her car. Yet even after all that, she’s still standing. Read Full Story

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