30-Second Video Ads Have Taken Over

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It wasn’t too many years ago that 15-second ads comprised the largest share of video ad impressions. Now, 30-second ads account for about 4 in 5 video ad impressions, per a report [download page] from Extreme Reach. Back in 2017, 15-second ads accounted for the majority (62%) of video ad impressions, while 30-second ads only… Read More » The post 30-Second Video Ads Have Taken Over appeared first on Marketing Charts .

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How to Advertise on VOD Platforms

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With an ever-increasing number of consumers looking to e-commerce to replace their in-person shopping experiences, many advertisers are searching for innovative new ways to reach the surge of online shoppers. One such method is to advertise on VOD (video on demand) videos. What Is Video on Demand (VOD)? Video on demand means exactly what it sounds like: videos that are available at the viewer’s convenience. The term can include offerings from private companies like Netflix and Hulu, as well as those that aren’t pay-to-pay , like YouTube. There are two common types of VOD you’ve likely interacted with: Subscription VOD: Also known as SVOD, access to these videos comes with a subscription rate. Again, think Netflix or Hulu. Essentially this is any streaming platform involving an annual, monthly, or some other subscription rate. Transactional VOD: While SVOD offers users unlimited library access for the subscription fee as mentioned above, TVOD …

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Creative testing: Why is the control so hard to beat?

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30-second summary: Facebook’s split-tests appear to maintain a creative history for the control ad. This gives the control a significant advantage with Impressions Per Thousand (IPM) testing. Facebook can also group variations with a similar look and feel to the control. So similar-looking ads may also start with a higher IPM. Creative concepts that are visually very different from the control do not share a creative history. IPMs for these variations tend to start near zero. New, “out of the box” visual concepts may require more impressions for Facebook to quantify their performance. High-performance creative is a rare thing for social advertising. In our experience, after spending over $3 billion dollars driving UA across Facebook and Google, usually only one out of twenty ads can beat the “best performing control” (the top ad). If a piece of creative doesn’t outperform the best video, you lose money running it. Losers are …

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Key insights: Day one post COVID-19, the mobile app economy takes centre stage, the martech-scape and more

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30-second summary: Chiefmartec released the much anticipated martech supergraphic 2020, 615 Martech businesses faded away in 2019 and didn’t make it to the 2020 martech-scape graphic. People won’t be very comfortable eating out in the post COVID-19 world but they showed an inclination towards wanting to support local restaurants and engage in more virtual get-togethers with family and friends. Algolia’s search trend report showed that education-related sites grew over 10X and grocery sites grew over 6X. But there’s more of a surprise in the findings, read on to discover. Consumers want ads to mention pricing, empathy, availability, and a few more. Video ads are the hero of advertising as TV and social media advertising soar. The pandemic sunk its teeth into the world economy but the mobile app economy has set its foot for success. Adjust’s App Trends 2020 report reveals the types of apps that are succeeding and their …

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The five latest Google Ads features and how to make the most of them

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30-second summary: Make no mistake, Google Shopping is still mostly a paid PPC channel, but you can also enjoy its free traffic Video and display formats are not the type of ad you think of when it comes to online acquisition. They are more popular for brand awareness and influence targets All conversions are not born equal. When it comes to acquisition channels, a purchase on your site from a new customer has more value than one from a returning one In these days and times it is easy to forget that most of the business still happens offline and that zoom calls and online shopping are not all there is to life. Yet offline conversions tracking are not always taken into account With Gallery Ads Google offers a new ad format integrated into the Search Network. As these ad formats are for mobile displays only, their dimensions enable advertisers …

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15 Lucrative Ways to Use Facebook Carousel Ads

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Facebook carousel ads offer marketers and entrepreneurs a compelling way to introduce their products and services to customers. Since it can include different images or videos, it seems to be a distinct yet effective marketing strategy. Now, how can you leverage Facebook carousel ads for your own social media strategy? Let’s start with the basics of carousel ads. What is a Facebook Carousel Ad? The Facebook carousel ad format consists of up to ten images or videos. Each carousel card has a URL that users can click to view a specific product page or landing page. Here’s an example of a Facebook carousel ad for bee earrings : Viewers can swipe left or right to view the clickable cards on mobile, while desktop users click the left or right arrow buttons. We bet you’ve seen a bunch of these ads while scrolling down your feed. Benefits of Facebook Carousel Ads …

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8 Useful TikTok Marketing Tactics

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Did you know TikTok has around 100 million monthly active users within the US? If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. However, if you’re new to TikTok, you may not know how you can use it to market your company. Below we’ll explore how and why you should use TikTok as a marketing channel to take your business to the next level. Why TikTok Marketing? Many business owners haven’t taken the time to figure out how TikTok can work as a marketing tool. Perhaps this is because they think the platform only has a “young” user base. However, TikTok is now attracting a wide range of people. In fact, nearly 38% of TikTok’s users within the US are above 30. The low business competition presents a massive opportunity because you can reach many …

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How to Use Promoted Videos to Generate More E-commerce Sales

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Organic and promoted videos serve multiple purposes for consumers in their increasingly multi-channel B2C journey. More than half of the participants said they switched between search and video channels (Google and YouTube) to make an informed decision about a purchase in a YouTube study. But it’s not just YouTube—Instagram’s video content consumption has shot up by 80% , and Facebook users consume one million hours of video content every day. All these platforms—along with most other social media sites—are ones consumers go to regularly. So as online sellers, these should become your go-to places for running promoted video content. In one study, US online shoppers said they expect to see at least three videos connected to each product when making an online purchase. But how do you use promoted videos from paid campaigns that translate to tangible results for your e-commerce store? Create Your Promoted Video E-Commerce Goals Goals of …

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A definitive guide to video marketing 2020: Stats, strategies, and challenges

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30-second summary: Today, video marketing is a tool for building every marketing campaign, raising click-through rate, conversion rate, and memorability of the brand message. Although nearly 63% of marketers regularly use video marketing strategies, lots of them don’t know that the right ad formats and platforms can do wonders for their ad campaigns. Piling up the freshest conference insights with the customer data aggregated by SmartyAds DSP, I made a short and definitive video marketing guide specifically tailored to the year 2020. More on video marketing strategies that will work in 2020, stats, platforms, and challenges. Everyone agrees — the future of video marketing is bright and filled with innovations. Still, no one is talking about how to overcome challenges to get the most out of application strategies. What is video marketing in 2020? Today, it is a tool for building every marketing campaign, raising click-through rate, conversion rate, and …

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Key insights: Effect of COVID-19 on consumer behavior, the world’s more video content savvy, and Apple shakes up AR

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30-second summary: According to Global Web Index’s findings, 80% of consumers in the U.S. and UK say they have consumed more content since the outbreak. According to emarketer, 49% of marketing professionals and agencies held back a campaign launch until later in 2020 and 45% stopped or paused a media campaign midway. Admoik shared that there was a 17.2% drop in week-over-week ad revenues, direct deal and programmatic guarantee being the biggest drops. Despite the 8.3% decrease of retail industry’s M&A deals, Apple acquired AR technology startup, NextVR for a $100 million with an intention to launch its AR headset in 2022 and AR glasses in 2023. 53% of consumers prefer brands to communicate through TV ads. According to McKinsey, UK, Spain, and Italy are least optimistic, whereas the US (37%) and China (48%) are optimistic about their economies jumping back to normal in the next two-to-three months. Purchases are …

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New data visualizations show how consumers are now consuming media

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30-second summary: A new series of data visualizations demonstrate how content consuming behavior has increased during the pandemic shutdown, in the U.S. and the U.K. Based on a survey of thousands of Net users, the visualizations are oriented around age groups. Some of the new trends may continue after normal life returns, such as an increased interest in online videos — and in reading books. Some consumer surveys, like a recently-released one from Unruly , have backed up anecdotal observations with data about increased use of devices and online services during this pandemic shutdown. Now, a series of visually-impressive graphs from online publication Visual Capitalist – “ Media Consumption in the Age of COVID-19 ” – highlights the actual media consumption data by various age groups. Visual Capitalist specializes in providing data visualizations for investors. The charts are based on a Global Web Index (GWI) survey of nearly 4000 Net …

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