How to Use LinkedIn for Competitor Research

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Do you want a competitive edge in your marketplace? Are you using LinkedIn to research your competitors? In this article, you’ll learn how to use LinkedIn to gather valuable insights about your competitors and use what you learn to grow your own business. Why You Should Research Your Competitors on LinkedIn There are many benefits […] The post How to Use LinkedIn for Competitor Research appeared first on Social Media Marketing | Social Media Examiner .

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How Do Market Researchers Spend Their Time?

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Just 18% of market researchers’ time is spent on activities not related to research, according to a new GRIT report [download page]. In its latest Insights Practice edition, the GRIT Report breaks down how market researchers spend their time, as well as the state of insights departments and tech spend in relation to research. According… Read More » The post How Do Market Researchers Spend Their Time? appeared first on Marketing Charts .

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Marketers See Usefulness of Research Tactics, but Lag in Self-Reported Skill Sets

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Nine in 10 (91%) marketers consider market research to be beneficial to marketing, but that doesn’t mean all marketers feel that they are good at executing research practices. A recent report [download page] from S2 Research finds that one-third (34%) consider themselves unskilled when it comes the practice. At a more granular level, the research… Read More » The post Marketers See Usefulness of Research Tactics, but Lag in Self-Reported Skill Sets appeared first on Marketing Charts .

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How to Improve Your Facebook Ads With Customer Research

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Are your Facebook ads failing to convert? Are you surveying your customers? In this article, you’ll discover how to survey your customers, use Facebook ads to target them, and interpret the results to improve your future ads. #1: Create Your Customer Survey The truth is customers don’t know what they want. Renowned marketer and best-selling […] The post How to Improve Your Facebook Ads With Customer Research appeared first on Social Media Marketing | Social Media Examiner .

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These Are Perceived to be the World’s Most Innovative Market Research Suppliers in 2020

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Although market research buyers’ and suppliers’ optimism about the industry remains steady despite the COVID-19 pandemic, the latest GRIT report [access page] shows that the research industry is not expected to emerge from the pandemic unscathed. Indeed, the number of suppliers who are very optimistic about their company has dropped significantly since the pandemic hit.… Read More » The post These Are Perceived to be the World’s Most Innovative Market Research Suppliers in 2020 appeared first on Marketing Charts .

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