3 ways to build influence at work—and get more done

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A marketing strategist says that we must be our own brand ambassadors: Demonstrating your value to the company is essential for moving up in your career. I’ll never forget the boardroom presentation that I made that shifted my entire perspective on how to work with the executives at my company. The topic was the budget that my marketing programs and team would be given, and I was ready: a solid go-to-market strategy, clear outline of lead generation programs, conversions, and estimated revenue numbers, and the precise budget we’d need to implement the plan. Read Full Story

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The 5 Best Marketing Automation Companies of 2021

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You could get a marketing automation tool and try to figure it out yourself. Or you could get a marketing automation company to do everything. Look, marketing automation gets crazy complicated. Lead routing, lead tracking, campaign measurement, all the emails and landing pages, lead nurturing, dozens of segmentation lists, it goes on and on. Not to mention a deep integration with your CRM which has to work flawlessly. Your entire marketing program depends on getting marketing automation right. The best sales teams already work with top Salesforce partners to get everything set up from the beginning. It’s about time that marketing teams followed their example. Don’t just look for a marketing automation tool, find a marketing automation company (agency) that can help you with everything. The 5 Best Marketing Automation Companies Some of us in that marketing automation companies are: Neil Patel Digital – Best for Content Marketing Automation LeadMD …

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How to Choose The Right Marketing Automation Agency

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If you visit the websites of Salesforce, Marketo, HubSpot other top marketing automation tools, what would you see? Lofty promises to grow revenue, get more leads, and make your prospects happier. I wish it was that simple. These tools have a ton of power but no one gets that benefit right after they sign up. It takes a ton of work to set up and manage these tools correctly. Having the right agency to help you wield that power to set up a lead generation machine for your business. Choosing the right marketing automation agency partner will save you a ton of time and get you a lot more leads. That’s exactly what I’ll walk you through in this article. So how do you know if a marketing automation agency is a good idea? Know Your Goals & Desired Outcomes One of the best ways to avoid marketing automation failures …

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True confessions of a CMO, part 3: Marketing sourced pipeline is bogus

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30-second summary: Too often we self-silo because it’s hard to control and attribute the breadth of potential revenue-generating sources back to each and every activity. But if you want to survive, it’s the job. The ultimate goal for marketing, sales and your entire organization is to achieve predictable revenue growth. Now, with an AI-driven account engagement platform, we have the means to measure our effectiveness, not for attribution credit or as a goal in and of itself, but as a way to optimize our campaigns and budget to maximize predictable outcomes. It’s much easier to predict revenue from a campaign aimed at a small segment of highly targeted accounts than it is from 1,000 leads who filled out your contact us form. Look at account engagement as a critical measurement for your account based segments with respect to timing, specifically how to identify and pursue “in market” accounts. Start with …

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CMO confession #1: Who cares about MQLs?

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30-second summary: For marketers, setting your sights on opportunities, pipeline and revenue ensures better alignment with your revenue team peers in sales and customer success. That shifts us away from MQLs, which are still the lifeblood of many marketing teams. MQLs typically require a hand raise or website form fill in order to provide enough information to qualify the lead. MQLs keep marketers stuck thinking about leads or contacts, not buying teams. This creates a split between sales and marketing and is a missed opportunity for marketing to surround and engage all the buying team’s members to build REAL pipeline. With an ABM platform measuring account engagement, we get a clearer picture of who’s ready to buy and then can send them the most tightly-honed campaigns to move leads into our pipeline and beat our goals. I was recently asked to participate in a webinar called “True Confessions of a …

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Successful Facebook Ads on a Small Budget

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Wondering how to advertise successfully on Facebook? Want to avoid wasting money and time when you test your Facebook ads? To explore how to create Facebook ads that work for all budgets, I interview Tara Zirker on the Social Media Marketing Podcast. Tara is a Facebook ads expert and founder of the Successful Ads Club, […] The post Successful Facebook Ads on a Small Budget appeared first on Social Media Marketing | Social Media Examiner .

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The New Way to Blog

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Blogging has changed over the years. When I first started blogging, it wasn’t that competitive. You write an article… on pretty much anything… and you get some social shares. And then you would try to build links, but even if you weren’t great at link building you would still naturally generate more backlinks overtime. Just take a look at one of my first blog posts that I wrote on August 31, 2005. Here are the first few paragraphs… SEO Made Easy The hardest thing for any site owner these days is getting the search engines to properly list their website. Making a site search engine friendly is the key to the success of search engine optimization. A site must be written in a language that the search engine will recognize such as HTML. In addition, the site must have defined keywords that are going to be used in classifying the …

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Is Getting “Google Guaranteed” Worth It?

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Google has rolled out a new consumer protection feature called Google Guaranteed . Businesses advertising through Local Services Ads can apply for a Google Guaranteed qualification, offering extra reassurance to customers. Google Guaranteed could be a powerful lead generation tool to help you stand out from your competitors. The program helps showcase home service providers who have been pre-screened. With an easily visible green Google Guaranteed Badge showing a checkmark, these ads may draw customers’ notice more than others will. And it’s not just because of the eye-catching badge—it’s the knowledge they’re able to choose a business already certified by Google . What should you know before applying? Let’s have a look at what Google Guaranteed is, who it benefits, and why you might want to consider it for your business. What Is Google Guaranteed? Google Guaranteed is a certification program created to increase customer confidence in local businesses. Customers …

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Content Marketing Unlocked: Your Content Marketing Training Course

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Blogging is so effective that there are over a billion blogs on the web. Just think about that… that’s roughly 1 blog for every 7 people. Sure, we don’t really need any more blogs, but people still create them because they can be such effective marketing channels. And best of all, unlike social sites, the moment you create a blog that has an audience, you can continually reach them without having to worry about algorithm changes. So, to help you with your content marketing efforts, I’ve created a free 4-week training course called Content Marketing Unlocked . Introducing Content Marketing Unlocked As I mentioned, over the next 4 weeks I am going to teach you all about content marketing. Everything from the basics of content marketing and how it works to the advanced parts such as generating traffic and sales from blogging. To get you started, make sure you watch …

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Avoid campaign overspend with an automated budget monitor

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30-second summary: SEM budgets fluctuate naturally depending on volume and auction outcomes, so it’s important to see the outliers right away. But with many campaigns running simultaneously, it’s nearly impossible for any one human (or even a team of humans) to extract that information in a timely fashion and act on it. To address this problem, and enhance confidence in the campaigns they run, the digital team at Vladimir Jones built an automated budget monitor. At its core, the automated budget monitor is a tool that pulls your daily advertising spend (actual spend, not your budget amount) for each campaign over a given timeframe and highlights any spikes that are worth your attention. You can create additional budget monitors on separate tabs of your Google Sheet for any other platforms to which Supermetrics connects, such as Facebook Ads, Twitter Ads, Pinterest Ads, and Microsoft Advertising (Bing). In digital marketing, managing …

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The 4 Best Technical SEO Companies of 2020

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No matter how great the content on your website is, your hard work could amount to nothing without proper technical SEO. Technical SEO gives your site structure, makes it super easy for search engine bots to crawl and index, and helps Google understand what each page is about. URL structuring, robots.txt, redirect codes, canonical tags, .htaccess files, load time, and many others. It all matters. Do all those things sound unfamiliar to you? No? Well, you don’t need to. Tons of companies already know this stuff and it’s really easy to work with them. That’s where this guide comes in. Our team at Neil Patel Digital researched, reviewed, and listed the top technical SEO companies on four criteria: Outstanding customer reviews. Awards, impressive clientele, and a long history of delivering stellar technical SEO work. Thought-leadership—consistently publishing of insightful articles and trends on the topic. A strong reputation amongst other SEO …

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