15 Actionable Examples of Fashion Marketing

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From high fashion to a terrible sense of fashion, wherever we fall on the spectrum, fashion marketing comes our way online, on television, catalogs, billboards, window shopping, and more. We are bombarded with messages of what we should be wearing, and why. If you’re on the marketing or sales side of fashion, how do you leverage your message to reach the right buying audience? In this guide, let’s learn what fashion marketing truly is and how to form your own strategy if you work in the fashion field. What Is Fashion Marketing? Because we interact so often with fashion marketing from a consumer perspective, we may think we have a clear picture of what all goes into it. We may have some idea of what fashion marketing is, but maybe we don’t understand all the logistics behind it. Fashion marketing is about advertising and promoting fashion to the right market …

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These brands will pay you to wear their clothes

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Can fashion brands convince you to be an outfit repeater? For decades, fashion brands have built their businesses on convincing customers to buy new clothes, racking up profits with each new purchase. But in new twist, fashion brands are persuading their customers to wear clothes they already own. Some are even paying them to do so. Read Full Story

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