3 strategies for eliminating bias and chance from the interview process

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It’s time to be more systematic about how and why new hires are selected. Bad hires are expensive, disruptive, and demoralizing. Replacing one costs roughly 30% of the employee’s first-year earnings, according to the U.S. Department of Labor. Up to 80% of turnover is rooted in bad hires , the Harvard Business Review reports. Yet organizations often apply more rigor to evaluating new software purchases or marketing campaigns than to honing the way they select their future workforce. Read Full Story

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You’re hiring under a pandemic time crunch. Here’s how to retain your new workers

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These are the steps to take if you want to hire for talent—and longevity. Hiring decisions are some of the most impactful choices you’ll ever make. A good hire can improve your company’s culture, efficiency, and bottom-line success, but a bad one will ultimately have a negative influence. Couple that with today’s landscape amid the coronavirus, and you have a difficult task ahead if you need to hire fresh talent. Read Full Story

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Working With a Digital Marketing Agency Vs. Hiring In House

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If you are looking to scale up your marketing, you will need talented people that can take charge of and execute your strategy. But should you build your own in-house marketing team or hire an agency partner? There are compelling reasons for both, and it mostly depends on your situation. Read on to find out which decision is better for you. The Benefits of Working With a Digital Marketing Agency Digital agencies are companies that help other businesses perform a specific function such as marketing, development, or design. They act as a substitute for an in-house team, serving the same labor function but outside of the organization. They typically specialize in certain areas, depending on how big their team is and what expertise they have. Other ways to think about digital agencies are as an outsourced team or in some cases a group of freelancers working together. Here are the …

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Should I Outsource My Blog? 5 Questions to Help You Decide

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Running a blog is a lot of work. You have to continually feed it new content, keep up with WordPress updates , maintain your hosting account, moderate comments, respond to readers…dozens, maybe even hundreds, of little tasks. On top of all that, there’s promoting and monetizing your blog, which is even more work. It’s hard for anyone to manage, and the larger your blog grows, the worse the situation becomes. That’s why it’s good to prepare in advance for blogging eventualities you might face. If you’re feeling overwhelmed, one of the questions you should ask yourself is “should I outsource my blog?” If so, there’s a few ways to do this. You could split up the work with guest posts , staff bloggers, or outsource your blog completely. The method you select will depend on a couple of things. 1. Your Relationship With Your Readers When you blog, you need …

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Jaw-dropping study: Executives who manipulate earnings are hired for their lack of ethics

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Your bad boss may be that way for a reason. As a journalist who has interviewed hundreds of top CEOs, I can report that many of them are not overflowing with humanity. Now we may know why: In an eye-opening peek into the business of evil, a new study in the Journal of Business Ethics finds that companies purposely hire people with unsavory personality traits when earnings manipulations are in order. Read Full Story

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Gene-editing patents have increased tenfold in just four years. Here’s what the technology could cure

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CRISPR gene-editing trials have taken off—and may hold the key to medical breakthroughs. CRISPR-Cas9 is a method for quickly and accurately editing the genome of virtually any living thing. Using custom-built guide RNA paired with a cutting enzyme (Cas9), it can find and snip a selected sequence of DNA or RNA, eliminating or replacing a “bad” gene. Since it was first described, in late 2012, CRISPR has drastically accelerated the scope of research and moved into practical applications in medicine. So far in 2020, there are 15 trials underway. In medicine, where new drugs take a decade or more to develop, that’s game changing. Read Full Story

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Are dog-food startups like Farmer’s Dog and Wild Earth worth the price? We asked an expert

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An investigation into the Farmer’s Dog, Wild Earth, Jinx, and other gourmet dog food brands. After my Bernese mountain dog, Huxley, had a bad run-in with a rawhide bone, I learned the hard way that dogs can have sensitive stomachs. But the wrong food can cause much worse than tummy trouble. All it takes is a few minutes of research to find tons of food recalls and class action lawsuits about bad kibble. A new batch of boutique, direct-to-consumer dog foods promises to keep your best friend happy and healthy. They have beautiful branding and gorgeous Instagram ads, and they feature buzzwords such as “human-grade,” “grain-free,” and “fully transparent ingredients.” But are they worth it? We got in touch with Hunter Finn, D.V.M, TikTok’s favorite veterinarian , about dog-food marketing myths —and the best tips to avoid them. “Instead of falling for marketing tactics, we as pet owners need to …

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How to Edit PPC Ads

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Pay-per-click (PPC) ads can add tons of value to your business, attracting and converting new consumers, while widening reach and visibility. If you’re currently not using PPC ads to promote your brand, today is the day to start. The benefits of PPC advertising include: buyer conversion increased audience reach higher profits stronger brand recognition increased access to marketing data Outside of merely increasing your profits, these five benefits work collaboratively to provide a better understanding of your buyer’s identity and habits, all while increasing name recognition and audience reach. 3 Reasons You Should Edit Your PPC Ads The five above reasons have convinced you. You started a PPC campaign and have ads running on Google and Bing. But before you kick back and watch your profits roll in, you notice some typos. Should you edit your PPC ads? More importantly, do you know how to edit PPC ads? The answer …

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