3 reasons you’re so exhausted and what you can do to help

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From social media headlines to conversations with friends and family, information overload may leave many of us feeling as though we have no energy to engage. An endless flow of information is coming at us constantly: It might be an article a friend shared on Facebook with a sensational headline or wrong information about the spread of the coronavirus. It could even be a call from a relative wanting to talk about a political issue. Read Full Story

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Friends and Family Still the Most Trusted Sources of Brand Information

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Advertising is the least trusted source of information about brands and services among consumers, according to a recent report from Kantar Media. As advertising becomes increasingly targeted based on online activity, consumers are at risk of being put off by ads that feel too intrusive, per the report. When asked which sources they particularly trusted,… Read More » The post Friends and Family Still the Most Trusted Sources of Brand Information appeared first on Marketing Charts .

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10 Tips For Writing a Winning LinkedIn Headline

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LinkedIn’s 690 million members include 180 million senior-level influencers, 63 million decision-makers and 10 million C-level executives. Hence, there are a lot of influential people on LinkedIn that have hiring power and purchase power. Whatever you hope to achieve from using the network, you’ll want to make a good impression. Your headline is the first thing that people see aside from your profile picture. It’s how decision-makers will find you. It’s how you get people to notice you and what will make them want to visit your profile to learn more. Thus, it’s safe to say your headline is pretty important. So, I thought I’d share my top tips for creating an effective headline with you. But, first, let’s look at the basics: What is Your LinkedIn Headline? Your headline is the tagline that appears under your name on LinkedIn and at the top of your profile page. The headline …

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To save capitalism from the COVID-19 crisis, we need to act more like socialists

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Our economy was sick long before this pandemic arrived. We’ll need to build a more egalitarian society if we’re going to survive the next one. For many of us, the coronavirus has been a terrifying reminder of our own mortality. Just as frightening are the headlines about the coming economic collapse, with some experts predicting 30% unemployment, mass bankruptcies, and a downturn to rival the Great Depression. Read Full Story

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7 Marketing Lessons from Eye-Tracking Studies

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With the ability to take a lot of guesswork out of conversion rate optimization, eye-tracking software and heat maps can reveal some startling insights into increasing conversions (and avoiding sales killers) that can benefit every business. Here are 7 important eye-tracking studies that give a sneak peek into common browsing patterns and elements of human behavior that all marketers need to know. 1. Eye Tracking Shows We Must Avoid “Dead Weight” Visuals You don’t have to be an expert in UX (user experience) to understand the importance of Fitts’s law . While seemingly complicated at first glance, one of the fundamental lessons Fitts’s law communicates is that object “weight” (in the visual hierarchy) is a big determinant in what attracts eyes and mouse clicks. Consider this recent case study from TechWyse that examined the homepage of a truck service with a heat map: As you can see from the first …

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More Americans Say They Trust Info from TV Ads Than from Influencers

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About half of US adults say they trust the information they receive from reviews of products or services from other users or customers. This is per data from Ipsos that also shows that other sources of information do not amass the same degree of trust from consumers. The adults surveyed report that they have a… Read More » The post More Americans Say They Trust Info from TV Ads Than from Influencers appeared first on Marketing Charts .

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How to Use Quizzes in Your Marketing Strategy

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Using quizzes in your marketing strategy is one of the most underrated marketing moves. Seriously. They are incredibly effective at generation leads, engaging your audience, and much more. But, it isn’t enough for me to just convince you to implement quizzes in your marketing strategy, so I’m going to show you exactly how to create an effective quiz, how to distribute it, and how to follow it up with marketing automation. At the end, we’ll cover several brands successfully using quizzes in their marketing strategy so you can walk away with a little more insight. Part I: Creating Your Quiz There’s more to a quiz than you might actually think. Did you know that six out of ten people only read a headline ? That means we’re going to have to make a pretty good first impression, so let’s talk about the title first. Title Selection & Quiz Types The …

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We’re thinking about disaster prep all wrong

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Preppers are coming from a place of paranoia. Instead, think about preparing for the next disaster like you think about your health: Take small steps to change your habits. You probably had that weird friend: surrounded by first-aid kits and canned food with an escape plan for that fateful day when “disaster strikes.” Now that we’re seven months into a pandemic, it’s easy to say that the “preppers” were right. Except they weren’t, because the fringe prepper movement—obsessed with gear and survivalism and apocalypses—makes all of us less safe. Read Full Story

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