21 Digital Marketing Tools You Need When Starting a Business

{ object.primary_image.title }}

Did you know there are more than 30 million small businesses in the United States alone? With a number like this, small business owners need a competitive edge . If you are building a business, chances are you’re looking for ways to get your leg up on the competition. To accomplish this, you’ll need a good marketing strategy and access to the best digital marketing tools. In this post, I’m going to outline 21 digital marketing tools you need when starting a business . You may be familiar with a marketing tool or two in here; others might be new to you. From simplifying your social media marketing efforts and project management to finding freelancers, each of these tools will help you get the competitive edge you’re after. Are you ready to grow your business with digital marketing? Then let’s begin. 1. MailChimp Get this: email marketing is used by eight out of ten marketers . This isn’t something you should wait on. Instead, you should implement an email marketing strategy on day one. With more than 12 million customers, MailChimp has claimed its spot as one of the top email marketing providers and digital marketing tools in the world. While there are alternatives, this tool remains one of the best, for many reasons: History dating back to 2001, well before most companies began using email marketing Self-service support options, ensuring that you can quickly find answers to all of your questions Free plan for those with less than 2,000 subscribers and those who don’t send more than 12,000 emails per month When starting a business, it’s not likely that you will have more than 2,000 subscribers. For this reason, you can get started with MailChimp early using the tool for free as you get your feet wet with email marketing and then move to a paid plan as you scale. 2. HubSpot When it comes to marketing, sales, and CRM software, HubSpot has become one of the top players. For the sake of this post, let’s focus on its marketing software solutions. The company has this to say about this digital marketing tool: From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together. You know just how important it is for your marketing funnel to be in good working order. With this software, you have access to tools that help with: blogging SEO social Media website …

Read Full Article on Neil Patel

The Entrepreneur’s Guide of Outsourcing Work Without Losing Quality

{ object.primary_image.title }}

No matter what industry you’re in, there’s always more work than time to do it. This means that there is always something lacking, always more work to be done, and new companies often fall behind their expectations and deadlines. One of the most insidious parts is that it leads to massive stress. According to business coach Michael Hyatt, 45% of entrepreneurs are stressed . So, what’s an overworked entrepreneur to do? There are plenty of answers, and not everyone works for every type of entrepreneur. But the answer more and more business owners are turning to is a simple one: outsourcing. Outsourcing is giving your work to someone else outside of your main business. That could be through freelancing, or by hiring another firm (like a call center) to handle segments of your business. You could even outsource by shipping a business process like manufacturing overseas. For most small business …

More

25 Sneaky Online Tools and Gadgets to Help You Spy on Your Competitors

{ object.primary_image.title }}

There are dozens of factors to consider when spying on your competition–what are they ranking for, what are they doing on social, is there a new platform you should be considering? It can be overwhelming, but paying attention to what is working and what doesn’t can make or breatk your long-term success. This is where marketing tools come into play. In many cases, the same tools that help monitor your own web performance can also help you gather data on your competition. You might be using some of these tools already, without using the features that help you evaluate your competitors. Here are some of the best competitive analysis tools out there: 1. Google Alerts – A Tool for Monitoring Mentions This is a very simple and easy-to-use tool that will send reports right to your inbox. If you want to know every single time your competitor is mentioned online, …

More

SEMrush Review: Details, Features & Pricing

{ object.primary_image.title }}

Here is my complete review of SEMrush . In this post you’ll see: What SEMrush does well What SEMrush doesn’t do well My opinion of SEMrush’s SEO and PPC features Whether SEMrush is worth the monthly fee A whole lot more Let’s get started. Domain Analytics This is a big picture overview of a site’s overall SEO and PPC marketing efforts. And if you want to dig deeper, you can get details on a site’s organic traffic, backlinks , PPC campaigns, engagement metrics (like bounce rate ), the site’s main competitors in Google search, and more. This report is helpful if you want to quickly see how much traffic a site gets from SEO or Google Ads . But the real value here comes from each of the detailed subreports. So let’s break down a few of these right now. Organic Research This feature is simple. Yet super powerful if …

More

Email Marketing Consulting

{ object.primary_image.title }}

A question: Do you know anyone who doesn’t have an email? Highly unlikely, right? After all, it’s mandatory to get an email address for all kinds of things – from opening a bank account to signing up for social media platforms to booking flights online. And that’s not it! Nearly 3.93 billion users have email addresses, out of which the clients you’re trying to target or retain already have active email addresses. What makes it even better is that most people don’t mind signing up for a product/service demo or a lead magnet in exchange for their email addresses. In short, you get a direct connection to your lead, where you can leverage your offerings and boost your chances of landing a sale. Let’s take a look at some email stats while we’re at it: Nearly 99% of consumers check their emails daily. 73% of millennials prefer receiving business communication …

More

How to Select Meaningful B2B SEO Keywords

{ object.primary_image.title }}

Posted by Cody_McDaniel It’s no secret that B2B marketing is different than B2C. The sales cycle is longer, there are multiple stakeholders involved, and it’s usually more expensive. To market effectively, you need to create content that helps, educates, and informs your clientele. The best way to do that is to identify the keywords that matter most to them, and build out content accordingly. To find out how, watch this week's episode of Whiteboard Friday! Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi and welcome to another Whiteboard Friday. My name is Cody McDaniel, and I'm an SEO manager at Obility. We are a B2B digital marketing agency, and today I want to talk about selecting meaningful B2B SEO keyword targets and the process and steps you can take in your own keyword research . So B2B is a …

More

5 SEO Tips For Bonanza E-Commerce Sellers

{ object.primary_image.title }}

As an e-commerce seller, your business depends on your relationship with search engines. Search engines are one of the first stops potential buyers make before purchasing an item. When your store is invisible to search engines, you simply don’t exist to the vast majority of your audience. It’s a concerning thought and one reason e-commerce sellers spend so much time fixing and maintaining their on-site SEO . Of course, understanding your platform is critical if you expect to stand out. If you’re serious about gaining that SEO edge, you need to know how search engines interact with your platform. That’s where Bonanza comes in. It’s a great platform if you’re trying to avoid crowded, oversaturated sites like eBay and Etsy . This article explores how Bonanza works and shows you how to drive traffic to your store from search engines. What is Bonanza and How Does it Work? As a …

More

SEO Copywriting: How to Write Content For People and Optimize For Google

{ object.primary_image.title }}

One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people. If you want to build your blog audience , you’re going to have to get smarter with your content. The principal way to accomplish this is SEO copywriting. Though SEO may sound complicated, it’s easier than you think; especially if you understand that writing for people, and not search engines , is a best practice. To thrive, your online business must go beyond simply “writing content.” Your content needs to accomplish two goals: solve a particular problem appeal to the end-user (customers, clients, prospects, readers, etc.), How do you create content that meets those goals? How do you create content that ranks well with Google and also persuades people? That’s what SEO copywriting is all about. Don’t worry if you can’t afford an expensive SEO …

More

10 Free Google Tools All Content Marketers Should Use

{ object.primary_image.title }}

If you consider yourself a content marketing professional, there’s a good chance you already use Google tools the make your life easier. But regardless of how much experience you have and the results you’ve achieved in the past, you know there are always new ways to boost your performance. Social media, just the right keyword tool, Google’s Keyword Planner, honing your search term — these things can all have a big impact on your volume and your success as a content marketing pro. Many people look at Google and see nothing more than a search engine. While there’s nothing wrong with wanting to see your website at the top of the search engine giant’s results, you can’t ignore the process for reaching this goal. When it comes to content marketing, the tools you use, and the strategies you employ will greatly impact the end result. It doesn’t matter if you’re …

More

A Quick Guide to Using Keywords for Better Amazon SEO

{ object.primary_image.title }}

As the world’s largest e-commerce store , Amazon is a platform sellers can’t afford to ignore. But on a website selling over 12 million items , how do you help your products stand out from the crowd with Amazon SEO? It’s easier than it sounds. Why? Because Amazon isn’t just an e-commerce platform. It’s a search engine with its very own algorithm, A9 . A Short Introduction to Amazon SEO Just like other search engines, you can use SEO techniques to boost product rankings. You use certain phrases to boost your discoverability in organic searches, which can increase sales with Amazon . Here are other ways Amazon acts like a search engine: Customers type queries into the search box. The Amazon algorithm presents what it thinks are the most relevant results. If the results are good, customers won’t go past the first page. Why? Because they’ve found what they’re looking …

More

How to Create the Perfect Business Listing

{ object.primary_image.title }}

Local search visibility helps drive traffic, customers, and revenue. There are several ways you can improve local visibility. The first is to ensure your business listings are included on major listing sites like Google, Yelp, and Yahoo. The Importance of Business Listings How often do you see a business listing pop up on Google with minimal information, no images, and few reviews? Did you trust that business enough to check out their website or get in touch with them? Probably not. Business listings give local businesses visibility and boost their online presence. A business listing with up-to-date information, reviews, and images attracts local users and helps convert them into paying customers. The best part? It’s free and doesn’t require any special technical skills. Which Channels Should My Business Be Listed On? You’ve probably noticed there are dozens of platforms that offer business listings. Let’s look at a few of the …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=18120, ajax_url='/api/hit/ajax/', hits='4')