[Sponsored by Validity] Now more than ever, as budgets shift to digital channels, marketers must trust in email to communicate with their audiences. But because of poor email practices, one in six emails usually never reach the inbox. How does your email program compare to your peers around the world? In our eighth annual deliverability… Read More » The post 2020 Email Deliverability Benchmark appeared first on Marketing Charts .

[Sponsored by Validity] Now more than ever, as budgets shift to digital channels, marketers must trust in email to communicate with their audiences. But because of poor email practices, one in six emails usually never reach the inbox. How does your email program compare to your peers around the world? In our eighth annual deliverability… Read More » The post 2020 Email Deliverability Benchmark appeared first on Marketing Charts .

Inbox placement rates have declined in the US, with an average of 82% of promotional emails from US senders reaching the inbox in the fourth quarter of 2019, down from 85% during the same quarter of 2018. This is according to Validity’s latest annual Email Deliverability Benchmark report [download page], which looks at deliverability across… Read More » The post Almost 1 in 5 Emails from US Senders Failed to Reach the Inbox Last Year appeared first on Marketing Charts .

With more than half of Instagram’s 1 billion-plus users consuming Stories daily and average Story completion rate rising from 73% in 2018 to 87% in 2020, it’s no wonder that brands are turning to the feature to gain reach and engagement. Here are some key Instagram Stories benchmarks from Q1 2020 from Conviva’s latest report… Read More » The post Instagram Stories: 10 Benchmarks for Q1 2020 appeared first on Marketing Charts .

Run more effective email marketing campaigns and hit more leads with a verified list.

Even though marketers increasingly feel that email effectiveness is on a downward slope, the channel remains a digital workhorse. With brands battling for attention in the inbox and focusing on increasing engagement, it’s worth taking a look a new email benchmarks from 2019 offered in a new report from Campaign Monitor. Open Rate The average… Read More » The post 2019 Email Benchmarks: Which Industries Performed Well, on Which Days? appeared first on Marketing Charts .

Almost everyone uses email. But here’s the sweet part. The people you’re trying to reach or retain already have active email addresses. Heck, most of them used or would use one to sign-up for your service or product. If you can get into (and stay) in people’s inbox, you can make a ton of money. Data shows companies can generate $38 for every $1 email investment. Unfortunately, getting into an inbox is not a stroll in the park. Now that’s where the best email marketing companies come in. These companies will help you to strategize, collect relevant email addresses, create, and manage email marketing campaigns that drive business growth. How do I know this? Our team at Neil Patel Digital vetted hundreds of email marketing companies based on their brand reputation, client portfolio, ratings, and their areas of expertise. The result? The very top email agencies you can trust. Not …

Avoid the dreaded delete button. Here are creative strategies for engaging subscribers with your brand.

Podcast listenership has enjoyed growth in recent years, inspiring advertisers to consider investing in the channel, and, in turn, increasing the long-term outlook of the podcast market. But how are podcast ads performing? A recent report [download page] from Podsights looks at several benchmarks for the period between Q4 2018 and Q2 2020. Conversion Rates… Read More » The post Podcast Advertising Benchmarks appeared first on Marketing Charts .

Want to grow your email list? Wondering what type of opt-in offers convert best? In this article, you’ll discover three types of assets you can use to attract new email subscribers and how to validate your email opt-in offer through market research before you launch it. You’ll also get benchmark conversion rates to assess whether […] The post How to Grow Your Email List With a High-Converting Free Offer appeared first on Social Media Examiner | Social Media Marketing .