2019: The Year of A Trillion Music Streams

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2019 was another good year for the US music industry with total album equivalent consumption growing 15% year-over-year (y-o-y) to reach 785 million. This rise was bolstered by continued impressive growth in on-demand streaming (audio and video), which hit a new record high, per Nielsen’s Year-End Music Report [pdf]. On-demand streaming consumption reached 1.15 trillion… Read More » The post 2019: The Year of A Trillion Music Streams appeared first on Marketing Charts .

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More Than Half of Streaming Audio Listeners Use Free Ad-Supported Services

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Last year, the number of on-demand audio streams grew by almost one-quarter (23.8%) from the year before to reach 745.7 billion streams. While digital music streaming ad spend is still small, some growth is expected in the next few years. And while a lot of advertisers’ focus is being directed towards streaming video, recent findings… Read More » The post More Than Half of Streaming Audio Listeners Use Free Ad-Supported Services appeared first on Marketing Charts .

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Streaming hits new milestone, accounts for nearly 80 percent of US music revenue in 2019

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Oddly enough, revenue from vinyl was up a whopping 19% in 2019, too. The Recording Industry Association of America (RIAA) has released a report examining music sales trends for the full 2019 calendar year. The report, as noted by Variety , shows that U.S. revenues of recorded music grew by 13% to $11.1 billion last year. The driver of that growth? Streaming music services. Read Full Story

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Comscore’s new trends report reveals significant spike in US OTT usage

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30-second summary: Comscore’s 2020 State of OTT report looks at Covid-19’s impact on OTT usage and provides an overview of current CTV/OTT trends in the U.S. OTT consumption spiked significantly from February to March of this year, based on average daily streaming hours per household. The “Big 5” streaming services which include, in order of volume, Netflix, YouTube, Amazon Video, Hulu, and Disney+ together accounted for 83% of OTT streaming hours in April 2020. The most significant jump in CTV usage was with smart TVs, which reached about 37% of households in April 2018 versus 51% in 2020. According to the IAB’s digital video glossary, the umbrella term for TV that’s connected to the internet is “ Advanced TV .” Per the IAB, advanced TV is “any television content that has evolved beyond traditional, linear television delivery methods.” There are two common terms associated with ATV that we’ll address in …

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US Out-of-Home Ad Revenues Grew by 7.5% In 2019

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US out-of-home (OOH) revenues increased by 7.5% year-over-year (y-o-y) in 2019, hitting a new high of $8.6 billion, per figures released by the Out of Home Advertising Association of America (OAAA). The growth rate was quite a leap compared to those of 2018 (4.5%), 2017 (1,2%) and 2016 (3.1%). OOH’s Q4 2019 revenue growth reached… Read More » The post US Out-of-Home Ad Revenues Grew by 7.5% In 2019 appeared first on Marketing Charts .

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Spotify Q2 2020: Global consumption hours recover to pre-pandemic levels as MAUs grow 29% YOY

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“As of June 30, global consumption hours have recovered to pre-COVID levels,” the company revealed. The world’s largest streaming music service has posted its Q2 2020 earnings. Overall, most of the company’s metrics were up in the double digits year-over-year and, more importantly, quarter-over-quarter. However, QOQ numbers were only up in the single digits. Yet, for the most part, it seems the streaming service is holding up well in our COVID-19 times. Read Full Story

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US Online Media Spend in 2019 and the Outlook for 2020

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Online media spend in the US totaled $145.3 billion in 2019, up 19.1% over 2018. The coming year looks like another strong one for digital media spend, with total investments expected to reach $166.4 billion, an increase of 14.5% from last year, per a report [download page] from Winterberry Group. Here’s a breakdown of spending… Read More » The post US Online Media Spend in 2019 and the Outlook for 2020 appeared first on Marketing Charts .

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These are the companies leading the trillion trees effort in the U.S.

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As part of the effort to plant a trillion trees around the world, a group of companies is pledging to help the U.S. do its part. Over the next decade, Salesforce plans to conserve and restore 100 million trees. Mastercard plans to reach the same number in five years. Timberland is also planting trees: 50 million of them. Clif Bar is adding 750,000. Microsoft, which plans to invest in reforestation as one piece of a strategy to become carbon negative, is developing technology for conservation organizations. The companies are among 26 businesses, organizations, and cities that make up the new U.S. chapter of 1t.org , the movement to plant and conserve a trillion trees globally. Read Full Story

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Ad Viewability Increases Across Formats in H2 2019

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Mobile app display viewability rates improved globally in the second half of 2019 with an average viewability rate of 68.7%, an increase of 21.9% year-over-year (y-o-y). This is according to the most recent Integral Ad Science (IAS) media quality report [download page], which also finds that the overall mobile app display viewability rate in the… Read More » The post Ad Viewability Increases Across Formats in H2 2019 appeared first on Marketing Charts .

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Cord-Cutting: Pay-TV Providers Experience 5.4% Y-O-Y Churn in 2019

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The top pay-TV providers in the US — representing about 95% of the market — shed a hefty number of subscribers again this past year, according to recent data from Leichtman Research Group (LRG). In 2019, pay-TV providers lost more than 5% of their subscriber base, considerably more than their losses in 2018. Not taking… Read More » The post Cord-Cutting: Pay-TV Providers Experience 5.4% Y-O-Y Churn in 2019 appeared first on Marketing Charts .

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