2019: The Year of A Trillion Music Streams

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2019 was another good year for the US music industry with total album equivalent consumption growing 15% year-over-year (y-o-y) to reach 785 million. This rise was bolstered by continued impressive growth in on-demand streaming (audio and video), which hit a new record high, per Nielsen’s Year-End Music Report [pdf]. On-demand streaming consumption reached 1.15 trillion… Read More » The post 2019: The Year of A Trillion Music Streams appeared first on Marketing Charts .

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Paid Music Streaming Subscriptions Up Almost 25% Y-O-Y in H1 2020

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The first half of 2020 saw another rise in paid music subscriptions in the US. Recent data [pdf] released by the Recording Industry Association of America (RIAA) shows that paid streaming services gained 13.9 million subscriptions over H1 2019 to reach 72.1 million. The rate of growth in streaming music can be seen in the… Read More » The post Paid Music Streaming Subscriptions Up Almost 25% Y-O-Y in H1 2020 appeared first on Marketing Charts .

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Streaming hits new milestone, accounts for nearly 80 percent of US music revenue in 2019

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Oddly enough, revenue from vinyl was up a whopping 19% in 2019, too. The Recording Industry Association of America (RIAA) has released a report examining music sales trends for the full 2019 calendar year. The report, as noted by Variety , shows that U.S. revenues of recorded music grew by 13% to $11.1 billion last year. The driver of that growth? Streaming music services. Read Full Story

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More Than Half of Streaming Audio Listeners Use Free Ad-Supported Services

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Last year, the number of on-demand audio streams grew by almost one-quarter (23.8%) from the year before to reach 745.7 billion streams. While digital music streaming ad spend is still small, some growth is expected in the next few years. And while a lot of advertisers’ focus is being directed towards streaming video, recent findings… Read More » The post More Than Half of Streaming Audio Listeners Use Free Ad-Supported Services appeared first on Marketing Charts .

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6 Points About US Digital Ad Revenues in 2019

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Internet advertising revenues in the US grew by 15.9% year-over-year (y-o-y) in 2019 to reach a total of $124.6 billion. Although that pace was a little down from the 22% y-o-y growth seen in 2018, it’s an indicator that appetite for digital advertising remains robust and far higher than for traditional channels. Here’s a look… Read More » The post 6 Points About US Digital Ad Revenues in 2019 appeared first on Marketing Charts .

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Streaming Video Ad Quality Worsens in One Key Area

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Globally, time spent streaming – whether it be on desktop, mobile or through connected TV (CTV) – grew by 58% year-over-year (y-o-y) in Q4 2019, opening up even more opportunities for video advertisers. Streaming video ad quality did see some improvement in the second half of 2019, though some areas did not fare as well,… Read More » The post Streaming Video Ad Quality Worsens in One Key Area appeared first on Marketing Charts .

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Comscore’s new trends report reveals significant spike in US OTT usage

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30-second summary: Comscore’s 2020 State of OTT report looks at Covid-19’s impact on OTT usage and provides an overview of current CTV/OTT trends in the U.S. OTT consumption spiked significantly from February to March of this year, based on average daily streaming hours per household. The “Big 5” streaming services which include, in order of volume, Netflix, YouTube, Amazon Video, Hulu, and Disney+ together accounted for 83% of OTT streaming hours in April 2020. The most significant jump in CTV usage was with smart TVs, which reached about 37% of households in April 2018 versus 51% in 2020. According to the IAB’s digital video glossary, the umbrella term for TV that’s connected to the internet is “ Advanced TV .” Per the IAB, advanced TV is “any television content that has evolved beyond traditional, linear television delivery methods.” There are two common terms associated with ATV that we’ll address in …

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US Out-of-Home Ad Revenues Grew by 7.5% In 2019

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US out-of-home (OOH) revenues increased by 7.5% year-over-year (y-o-y) in 2019, hitting a new high of $8.6 billion, per figures released by the Out of Home Advertising Association of America (OAAA). The growth rate was quite a leap compared to those of 2018 (4.5%), 2017 (1,2%) and 2016 (3.1%). OOH’s Q4 2019 revenue growth reached… Read More » The post US Out-of-Home Ad Revenues Grew by 7.5% In 2019 appeared first on Marketing Charts .

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Spotify Q2 2020: Global consumption hours recover to pre-pandemic levels as MAUs grow 29% YOY

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“As of June 30, global consumption hours have recovered to pre-COVID levels,” the company revealed. The world’s largest streaming music service has posted its Q2 2020 earnings. Overall, most of the company’s metrics were up in the double digits year-over-year and, more importantly, quarter-over-quarter. However, QOQ numbers were only up in the single digits. Yet, for the most part, it seems the streaming service is holding up well in our COVID-19 times. Read Full Story

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Americans spent over 123 billion minutes streaming video content in just one week

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30-second summary: Nielsen releases eye-opening statistics about the trends in the on-demand video landscape including a spike in viewership of ad-supported streaming. COVID-19 and its associated lockdowns and social distancing rules initiated an unprecedented period of streaming TV consumption and the change appears to be permanent. Video streaming in “streaming-capable” homes was up 16% overall compared with last July. The time spent watching “other” platforms (e.g., not the SVOD big 5: Netflix, Hulu, YouTube, Amazon Prime and Disney+) increased by 16.3 billion minutes. Ad-supported video on demand (AVOD) services are contributing to an increase in digital ad spend in a big way. Nielsen recently predicted that digital media spend would rise to $500 billion globally by 2023 with digital video ads likely comprising a big chunk of that. Watching AVOD content helps consumers control the cost of streaming content, with nearly 50% of Americans watching ad-supported video content, up from …

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