Social Marketing Trends: Wisdom From Gary Vaynerchuk

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Do you want to create a lasting following online? Wondering which social media platforms you should be using right now? To explore the latest trends in social media marketing, I interview Gary Vaynerchuk on the Social Media Marketing Podcast. Gary is the CEO of Vayner Media, a full-service digital agency. He’s also the host of […] The post Social Marketing Trends: Wisdom From Gary Vaynerchuk appeared first on Social Media Marketing | Social Media Examiner .

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Is SEO Dead? (A Data-Driven Answer)

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SEO has been changing drastically over the years. In 2010, Google made 516 algorithm changes . That number increased to 1,653 in 2016 and to 3,234 in 2018. We don’t have data for the last couple of years, but still, you can bet that the number is continually going up. With over 9 algorithm changes a day, it’s safe to say that it is no longer easy to manipulate or game Google. So, is SEO dead? Well, let’s look at the data and from there I’ll show you what you should do. Is SEO dead? Do you know how many searches take place on Google each day? Roughly 5.6 billion searches per day . That’s roughly 2 trillion searches each year. Although that’s a lot of searches, there is also a lot of content being created. There are roughly a billion blogs on the web . There are so many …

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How to Use Thought Leadership Marketing With Paid Ads

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Imagine being the next Seth Godin, Gary Vaynerchuk, or Tim Ferriss. Just like these notable figures, a big reputation can attract profitable clients, opportunities to speak in conferences, and success in current business ventures. Thought leadership marketing is a powerful thing. Now, how do you transition from being a nobody to becoming a reliable thought leader? How do you build your reputation and become recognized in your niche? Let’s learn more about how you can use paid ads to build your personal brand as a thought leader. What Is Thought Leadership Marketing? Thought leadership marketing is the practice of increasing your brand’s visibility by establishing yourself as an expert source of information. It helps establish CEOs, executives, or individuals as reputable experts in their niche. A marketing executive may want to become a thought leader to attract more clients to their agency. Likewise, other CEOs want to build a following …

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How to Identify Your Ideal Target Markets for Paid Campaigns

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Many marketers think generating a ton of traffic to their website is the end-all-be-all of online marketing. It isn’t. What’s far more important is getting your target market right. Your target market is the people you want to buy your product or service. Some are existing customers, while others may never have heard of you. Isn’t that just the same as a demographic? Not quite. Demographics are actually subsets of a target market. For example, a car insurance company’s target market could be “all car owners.” But their latest marketing campaign could focus on one specific demographic within that market, such as young drivers. Why You Need to Identify Your Target Market for Paid Ad Campaigns An ad campaign is only as strong as its audience targeting. To continue the car insurance example, I wouldn’t use messaging and imagery aimed at young drivers in a social campaign targeted at older …

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The Step-by-Step Guide to Improving Google Rankings Without Getting Penalized

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Top Google rankings are a pinnacle of online business success. According to Backlinko , the first result on Google gets 31.7 percent of all clicks — while results on the second page receive just .78 percent of clicks. I’ve talked to a lot of business owners and managers – newbies and veterans – who have gone crazy trying to unlock the secrets of how to improve Google ranking without getting penalized. I wish I could tell you there’s a magic button that ranks your site #1 without fail. The truth is, it takes resourcefulness, dedication, persistence, and creativity. This is especially true because of the constantly-changing nature of Google’s algorithm. While there’s no magic, there are steps you can take to soar to the top of a search engine results page (SERP). I learned this the hard way. But luckily, you don’t have to. I’m going back to basics with …

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AI applications for digital out of home advertising

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30-second summary: The use of data to contextualize campaigns to the “here and now” means messages can be aligned with consumer mindset in the moment and become useful and relevant. Dynamic Creative joins the dots between data-driven media planning and the mindset of a consumer at a given time, in a given place, making the medium truly reactive, and much more intelligent, as well as driving efficiencies. Advances in technology will allow us to hold a true interaction with the consumer, using deep fake technology in real time. Currently it’s a resource intensive task that requires content to be rendered ahead of time but with faster machines this can happen in real time. AI can be used with facial recognition technology to detect how much a person likes an advert by their facial expression and creative can be tweaked and updated depending on gender and age demographics in real time. …

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