17 Actionable Content Marketing Tips For More Traffic

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This is a list of actionable content marketing tips. In fact, these same strategies helped grow my blog to 304,265 monthly visits: So if you want more traffic from every piece of content that you publish, you’ll love this list of tips, techniques and strategies. Let’s get started. 1. Publish “X vs. Y” Posts 2. Link to Social Profiles in Outreach Emails 3. Use The Animalz Revive Tool 4. Try The PBC Formula 5. Publish “Power Posts” 6. Write About Trending Topics 7. Include Native Content With Social Shares 8. Use Padlock Posts 9. Include a Keyword in Your URL 10. Add More Cuts to Your Video Content 11. Write Longer Headlines 12. Optimize Around Untapped Keywords 13. Use Blog Post Templates 14. Use Emotional Titles 15. Optimize Around Brand Keywords 16. Tell Relatable Stories in YouTube Videos 17. Write Compelling Meta Descriptions Bonus #1: Reverse Engineer Your Competition Bonus #2: Create Stats Pages 1. Publish “X vs. Y” Posts “X vs. Y” posts are posts like: “Convertkit vs. MailChimp” “Paleo vs. Keto” “UberEats vs. Postmates” And “X vs. Y” posts are a GREAT way to get more traffic to your site. Why? First , X vs. Y keywords don’t have a lot of SEO competition. For example, I recently published a post optimized around the keyword “ Ahrefs vs. SEMRush ”. Sure enough, that page rocked to the top of Google within a few weeks. Second , people that search for “X vs. Y” keywords tend to be pretty advanced. Think about it this way: Somebody searching for “Ahrefs vs. SEMRush” already knows about SEO. They’re just looking for the best tool. Which is why CPCs on “X vs. Y” keywords tend to be super high. 2. Link to Social Profiles in Outreach Emails This is an EASY way to get more replies to your outreach emails. All you need to do is add links to your social profiles in your signature. Seriously. That’s it. And there’s data to back this up. When we teamed up with Pitchbox to analyze over 10 million outreach emails, we discovered that social profile links increased response rates by up to 9% . Our data also showed that adding a link to your Instagram profile seems to make the biggest difference. Which leads us to… 3. Use The Animalz Revive Tool I boosted my organic traffic by 260% simply by updating and relaunching …

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17 Advanced SEO Techniques for 2020

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This is a list of 17 advanced SEO strategies, techniques and tactics. In fact, these strategies have helped my site bring in 350,973 visitors per month from Google. So if you’re sick of reading the same old beginners stuff (“create great content!”), you’ll really enjoy this list. 1. Rank for “Journalist Keywords” 2. Use Animated Images to Improve Time On Site 3. Create Content Hubs 4. Target Comparison Keywords 5. Use Dynamic Parameters for Pagination 6. Build Backlinks With Podcasts 7. Forge a Content Alliance 8. Maximize SERP Real Estate 9. Embed Original Images In Your Content 10. Optimize Your Content For Keyword Relevance 11. Create a Comments Section On Your Blog 12. Uncover People Also Ask Keywords 13. Add “Content Features” To Your Page 14. Publish Topic + Year Content 15. Get Backlinks From Unlinked Brand Mentions 16. Optimize for Google Discover 17. Find Low-Competition Keywords From Reddit Bonus …

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17 Untapped Ways to Find New Content Ideas

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Today I’m going to show you 17 little-known ways to find GREAT content ideas. In fact, finding untapped content topics is one of the main reasons that my blog now brings in 519,977 visits per month: So if you want to come up with content topic ideas for blog posts, YouTube videos and podcasts, this list is for you. 1. Use Google Image Tags 2. Facebook Ad Library 3. The Reddit Keyword Research Tool 4. Best By Links Reports 5. The Exploding Topics Tool 6. Scan Blog Comments 7. Competitor’s YouTube Channels 8. Product Hunt 9. Google Analytics Landing Pages Report 10. Ahrefs Content Explorer 11. The Content Relaunch 12. Create Yearly Guides 13. Content Swipe File 14. Google’s Searches Related To 15. Find Super Low-Competition Keywords 16. A/B Rankings Keyword Questions Tool 17. Podcast Titles and Descriptions Bonus #1: Conference Talks Bonus #2: Pinterest Suggest 1. Use Google Image …

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How to Create SEO-Friendly Podcast Show Notes

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In this post I’m going to show you how to create podcast shows notes that rank in Google. (Step-by-step) So if you’re looking for a way to grow your podcast with SEO, this new guide is for you. Let’s dive right in. Step #1: Transcribe Your Podcast Episode Step #2: Choose a Keyword For Your Episode Step #3: Format Your Show Notes Like a Blog Post Step #4: Optimize Your Show Notes for On-Page SEO Step #1: Transcribe Your Podcast Episode Your first step is to get a transcription of your podcast episode. A transcription is important for two reasons: First , it helps you quickly review the content. That way, you can pick a keyword to optimize your show notes around. (More on that later) Second , you can copy and paste a lot of the text into your show notes. Which will make your show notes more SEO-friendly. …

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Content Marketing Unlocked: Your Content Marketing Training Course

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Blogging is so effective that there are over a billion blogs on the web. Just think about that… that’s roughly 1 blog for every 7 people. Sure, we don’t really need any more blogs, but people still create them because they can be such effective marketing channels. And best of all, unlike social sites, the moment you create a blog that has an audience, you can continually reach them without having to worry about algorithm changes. So, to help you with your content marketing efforts, I’ve created a free 4-week training course called Content Marketing Unlocked . Introducing Content Marketing Unlocked As I mentioned, over the next 4 weeks I am going to teach you all about content marketing. Everything from the basics of content marketing and how it works to the advanced parts such as generating traffic and sales from blogging. To get you started, make sure you watch …

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SEMrush Review: Details, Features & Pricing

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Here is my complete review of SEMrush . In this post you’ll see: What SEMrush does well What SEMrush doesn’t do well My opinion of SEMrush’s SEO and PPC features Whether SEMrush is worth the monthly fee A whole lot more Let’s get started. Domain Analytics This is a big picture overview of a site’s overall SEO and PPC marketing efforts. And if you want to dig deeper, you can get details on a site’s organic traffic, backlinks , PPC campaigns, engagement metrics (like bounce rate ), the site’s main competitors in Google search, and more. This report is helpful if you want to quickly see how much traffic a site gets from SEO or Google Ads . But the real value here comes from each of the detailed subreports. So let’s break down a few of these right now. Organic Research This feature is simple. Yet super powerful if …

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A Step-by-Step Guide to Growing Your SEO Traffic Using Ubersuggest

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There are a lot of tools out there and a ton of SEO reports. But when you use them, what happens? You get lost, right? Don’t worry, that’s normal (sadly). And maybe one day I will be able to fix that. But for now, the next best thing I can do is teach you how to grow your SEO traffic using Ubersuggest . This way, you know exactly what to do, even if you have never done any SEO. Here we go… Step #1: Create a project Head over to the Ubersuggest dashboard and register for a free account. Once you do that, I want you to click on “Add Your First Project.” Next, add your URL and the name of your website. Then pick the main country or city that you do business in. If you are a national business, then type in the country you are in. If …

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30 Lessons After 30 Million SEO Visitors

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As you can see from the screenshot above, I’ve driven 30 million visitors to my website from SEO. Technically it’s more, but who’s counting . What’s funny, though, is I barely look at my traffic, even as Google continually rolls out algorithm updates . I know that sounds contradictory because if you are an SEO, why wouldn’t you obsess about traffic, right? Well, it’s because I’ve learned some hard lessons over the year… mainly because I’ve made a lot of mistakes. So today, I wanted to share them with you so that you can learn from my mistakes… so here goes: Lesson #1: Don’t obsess over rankings, obsess over conversions I used to check my rankings every single day. Literally. On top of that, I would log into Google Analytics 4 to 5 times a day and continually check my traffic. That’s all I cared about back in the day… …

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SEO Pack: 21 Worksheets, Templates, and Cheat Sheets

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SEO is tough. It’s time-consuming and hard to implement. And, because of that, I have a free SEO training course and even an SEO tool to help you out. But what if you don’t have the time to go through a 21-part training series? Or what if my SEO tool doesn’t give you the step-by-step instructions you need? What other options do you have? Well, today I thought I would make your life easier by sharing 21 of my own SEO and content marketing worksheets and templates to help you get higher rankings in less time and, best of all, with less effort. Marketing definitions Let’s start off with the basics. In marketing, we all use terms that might be a bit confusing. Sure, you probably know what SEO is and what it means , but what about terms like CPC? Or more complicated ones like CAC, BANT, LTV, or …

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Introducing: The Content Marketing Hub, A Free Library of Content Resources

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I’m PUMPED to announce the all-new Content Marketing Hub . What is The Content Marketing Hub? It’s a free library of 30+ resources that cover everything you need to know about content marketing… including content promotion, copywriting, blog design, content repurposing, and more. You can check out the brand new Content Marketing Hub right here: Visit The Content Marketing Hub This new resource library contains over 58,201 words, 600 screenshots, as well as 100+ professionally-designed illustrations, visuals, charts and templates. This is one of the biggest content projects my team and I have ever worked on. In fact, between finding topics, outlining, writing, editing, screenshots, design, and coding, The Content Marketing Hub took over 400 hours of work to make. I’m super happy with how The Content Marketing Hub turned out. And I hope you get a ton of value from it. Check out The Content Marketing Hub . Here’s …

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11 Proven Ways to Increase Dwell Time

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Are you doing everything you can to rank for a specific keyword? Are you struggling to get on even the first page, much less the top? Here’s the thing: there’s a good chance you are making a ton of mistakes that sends users back to the SERP. After developing hundreds of high-ranking pages, I’m here to show you the role dwell time plays in ranking and how you can increase it. Before I share 11 strategies to increase your dwell time, let’s look at what dwell time is and why it matters. What is Dwell Time? Dwell time is the length of time a user spends on your page before returning to SERP. Most SEOs consider dwell time to be a ranking signal, though Google hasn’t confirmed it. As an example, let’s say you want to establish a better morning routine. So you Google “morning rituals.” You click on the …

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