14 ecommerce platform features that retailers can leverage to improve sales

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30-second summary: Ecommerce agency Plum Tree Group (PTG) created a 60-page guide that outlines fourteen underutilized features in Shopify, Magento & BigCommerce that retailers can leverage to help increase sales. The features can be loosely bucketed into the following four categories: user experience enhancements, business enhancements, product-focused features, and website enhancements. PTG’s eBook lists several features that an ecommerce platform provides retailers to help improve shopper experience including multi-language websites, creating customer groups, and adding Amazon and Google payment gateways. It covers three features that help retailers streamline business functions including running shopping ads on external websites, creating unlimited admin accounts, and configuring automated tax calculations. PTG provides an extensive summary of four key features that can help showcase products, increase repeat sales, raise the average order value, and incentive shoppers to buy more. Their reviews include four website enhancement features as follows: the ability to configure site search, create custom landing pages, enable metadata, and create multiple websites and stores. The Plum Tree Group (PTG), an interactive agency with specialized expertise in ecommerce, published a new eBook, 14 Ways You Are Underutilizing Your Ecommerce Platform . This 60-page guide outlines fourteen underutilized features in Shopify, Magento, and BigCommerce that retailers can leverage to help increase sales. In this post, we’ll summarize some of PTG’s key strategies based on four categories, as follows: User experience enhancements — Features in this category include ways for retailers to improve shopper experience such as creating multi-language websites, customer groups for B2B shoppers, and enabling unlimited user accounts. Business enhancements — Retailers have a long list of tasks to contend with to keep their online stores running smoothly. Luckily, all three ecommerce platforms contain features such as Facebook & Google shopping integration and tax solutions to help store owners manage their workload more efficiently. Product-focused features — The heart of any good online shopping experience is the merchandise. Features such as rule-based product recommendations, product alerts, product bundles, and tier pricing enable retailers to keep relevant products front and center, increase the average order value, and motivate shoppers to buy more. Website enhancements — Most shopping platforms enable website enhancements such as customizable site search, landing page creation, meta data enablement, and the ability to create multiple websites and stores, all of which can help shoppers find your products while ensuring their shopping sessions are relevant and targeted. Content produced in partnership with The …

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Best Ecommerce Platforms

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What would you do with an extra $1,500 a day? With a bit of work and the right platform behind you, you can create an online store that generates that kind of revenue (and more). Shilpi Yadav is an excellent example. She quit her job to start an online clothing store based around her Indian heritage. Despite all the risks, the brand now makes more than half a million dollars a year (averaging around $1,500 per day ). She built her online store using Shopify, one of the best ecommerce platforms on the market. However, there are a ton of different options to choose from depending on what you need. And the most significant thing standing in the way of your own $500k success story is deciding which ecommerce …

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Optimizing ecommerce & mobile for in-the-moment holiday shopping experiences

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30-second summary: Market conditions have shifted; they’re on a volatility roller coaster ride with an indeterminate amount of track of opportunity. US ecommerce sales in July rose 55% year-over-year (YoY) reaching a record $66.3 billion. 73% of consumers who are shopping online more since the pandemic plan to continue doing so in future. Ready or not, retailers need be planning new ways to deal with demand fluctuations across ecommerce categories now and plan for the holidays. In the face of dramatic shifts in consumer behavior, social distancing recommendations, and no end in sight to the uncertainty and changes in consumer behavior caused by the coronavirus, retailers are finding ecommerce and the mobile shopping experience more important than ever before. In fact, according to new data released from the Adobe Digital Index US ecommerce sales in July rose 55% year-over-year (YoY) reaching a record $66.3 billion. Strategies and technologies in the …

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Google Shopping Actions: How to Increase Product Visibility for Free

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Did you know Google Shopping listings are free for most merchants to use? Google has also dropped commissions for its Buy on Google program. This means nearly any retailer can sign up for Google Shopping Actions and link their products without paying the 12% commission Google formerly collected on each sale. Retailers and advertisers have a unique opportunity to get incredible exposure for their products. Almost half of users turn to Google to find or discover new products. This means even small businesses can put themselves in front of millions of new potential customers with just a few clicks. What Is Google Shopping Actions? Google Shopping Actions partners with several retailers to create a shopping experience in direct competition with Amazon. Today, this program allows retailers to upload products that appear in organic search across Google platforms. In turn, shoppers can find, compare, and buy products without ever having to …

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How to Set Up Microsoft Bing Shopping Campaigns for Ecommerce Businesses

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Google may lead the search engine ranks, but they’re not the only player in the game. Bing holds 11.22% of the global search engine market share . Compared to Google’s 72.94%, that may not seem like much — but with upwards of a third of US desktop searches coming from Bing (and Bing-backed AOL and Yahoo), it’s pretty huge. For ecommerce businesses, that makes Microsoft Shopping Campaigns (formally known as Bing shopping campaigns) a killer opportunity to boost your bottom line. NOTE: Bing now refers to all platforms related to their shopping ads by the Microsoft name. For example, what was once called the “Bing Merchant Center” is now the “Microsoft Merchant Center.” Bing Does Not Equal Google, but That Could Be a Good Thing Long story short: Your paid media strategy deserves diversification, and Bing is the place to find it. Why? Because Bing offers unique demographics you may …

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The Best Website Builders (In-Depth Review)

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. There is one decision in life that you simply cannot get wrong. And no, it’s not choosing the right partner or career. That life-changing decision comes down to what website builder you decide to use. Whether you are setting up a small non-profit or are itching to take over the world with your handmade jewelry, the quality of your site will be a key factor in your success. And to build a great site, you need a great web builder. Assuming of course you are like the vast majority of people with no technical skills. If you do have skills, what are you doing here? Get building! But fret not. We’ve done the hard work and this article will guide you through the otherwise arduous process of finding the …

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How to be successful with Google Shopping Ads

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30-second summary: Inflow is a Denver-based digital marketing agency that specializes in creating and managing Google Shopping campaigns for their eCommerce clients Inflow’s eBook, How to Identify and Execute a Winning Google Shopping Campaign, provides an overview of how Google Shopping operates within the context of a Google Ads strategy. The eBook explains three common vendor mistakes within Google Shopping that contribute to wasted spend and poor results. Inflow also provides three proven campaign structures that are designed to mitigate waste and maximize return. Inflow’s eBook, How to Identify and Execute a Winning Google Shopping Campaign, is available for download from ClickZ. Denver-based digital marketing agency, Inflow, is a premier Google Partner that specializes in growing results specifically for eCommerce clients. Inflow recently published a comprehensive eBook, How to Identify and Execute a Winning Google Shopping Campaign , aimed at helping advertisers get the most out of their Google Shopping …

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Best POS Systems

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Some years ago, POS systems were a luxury reserved for only big enterprise businesses. Thankfully, not anymore. Today, there’s an abundance of options to go round for companies of all sizes. But, with too many options came a new challenge: Choosing the best POS system that’s right for your business is now an uphill battle. It’s why we created this guide to help you make a better and more effective decision. Our team has done the heavy lifting of reviewing dozens of POS systems in the market. We’ve also done the pricing, features, and critical support comparisons to determine what POS system is best for what. So, irrespective of your small business type – retail, restaurant, franchise, online store, etc., you’ll find the best POS system that’s right for your company below. The Top 5 POS Systems For Small Business Owners Square POS (our overall best) Shopify POS (best for …

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Preparing E-Commerce for the Post-COVID Bounce Back

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Posted by MrLukeCarthy COVID-19 has switched up life as we know it, and it’s unlikely to stop doing so for some time. E-commerce shopping is a perfect example of how things have changed, and in a number of ways. If you feel like Shopify has been dropping huge, disruptive news bombs practically each week now, you’re right! And who’d have guessed that in the UK, the exclusively online supermarket, Ocado, is now worth more than brick-and-mortar grocers Morrisons, Sainsbury's, and Marks and Spencer combined. The speed of transformation in e-commerce since the COVID-19 outbreak (an already fast-paced industry) has been savage. Supply chains are under strain for many brands selling online (especially where demand is high and supplies are low). How do you best manage expectations and maximize every opportunity to sell to your target audience? With your consumers now relying on the world of online shopping more than ever, …

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Preparing E-Commerce for the Post-COVID Bounce Back

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Posted by MrLukeCarthy COVID-19 has switched up life as we know it, and it’s unlikely to stop doing so for some time. E-commerce shopping is a perfect example of how things have changed, and in a number of ways. If you feel like Shopify has been dropping huge, disruptive news bombs practically each week now, you’re right! And who’d have guessed that in the UK, the exclusively online supermarket, Ocado, is now worth more than brick-and-mortar grocers Morrisons, Sainsbury's, and Marks and Spencer combined. The speed of transformation in e-commerce since the COVID-19 outbreak (an already fast-paced industry) has been savage. Supply chains are under strain for many brands selling online (especially where demand is high and supplies are low). How do you best manage expectations and maximize every opportunity to sell to your target audience? With your consumers now relying on the world of online shopping more than ever, …

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New study shows digital engagement is key to post-pandemic ecommerce customer retention

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30-second summary: COVID-19 has accelerated consumers’ shift to online shopping around the world, making digital strategy critical to retailer success, both now and in the future Analyzing these behavior trends yields insights about elevated retention risk, the primacy of mobile, shifts in purchase motivation, and in what drives brand affinity The holiday season will see many consumers planning to spend less, and to support local small retailers, so digital marketers must adapt Best-practice marketing strategies are now mission critical: Focus on customer relevance through personalization, seamless cross-channel experiences, and empathetic messaging across the lifecycle, or consumers will move on As the summer winds down, many of us are holding our breath in anticipation of another wave of pandemic-related headlines, guidelines, and obstacles to business as usual. The only thing we seem to be able to count on is change. That’s certainly the case in the retail industry, which has experienced …

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