11 Tools and PR Sites to Help Your Startup Succeed

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What good is launching a new business if nobody knows about it? Millions of new businesses start every month, so distinguishing yourself from the competition can be a hefty endeavor. If you don’t take the right approach to PR, marketing, and advertising, it won’t be long before you have to shut your doors. Luckily, these PR sites will help you prevent just that. We’ve hand-selected the best tools and services to generate buzz about your new business. With your PR covered, you are free to focus on other important aspects of your business launch. 1. Cision Are you in the market for high powered PR software that drives serious results? If you want to go all-out with your PR push, check out Cision. It has everything you need to run an effective PR campaign. Cision maintains a database of approximately 1.4 million journalists, editors, and influencers. With Cision, you can communicate with not only the journalists and influencers in their database; you can also connect with your audience . That’s not all Cision has to offer; other features include: advanced distribution of your press releases tools for tracking performance tools for tracking mentions It doesn’t matter if you are trying to connect with influencers or looking for new ways to tell your story, Cision has a tool that suits your needs. Cision has tools for monitoring all of the following: social media broadcast and video print media online media daily news briefings When you know who’s mentioning your brand, you can turn this into relationships that benefit your company in the long run. 2. PRWeb What better way to get PR for your startup than by sending out a press release? There are two keys to success with this approach: creating a unique angle that journalists and bloggers will find interesting using a service that distributes your release to a large number of media contacts It is your responsibility to create a unique angle by focusing on a topic that will give others a reason to cover your story. From there you can rely on PRWeb, a division of Cision, to push your release to the search engine masses as your own in-house PR firm. The way it works is simple: Create your news release Distribute your news Track your news With such a simple approach, it’s easy to get started with PRWeb. While I enjoy the fact that it’s …

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How to Write a Press Release That Gets Results (2021)

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In this post you’re going to learn exactly how to write a press release in 2021. This guide also includes lots of: Real life examples Press release templates Advanced promotional strategies Lots more So if you want to get GREAT results from press releases, you’ll love this new guide. Let’s dive right in. What Is a Press Release? A press release (also known as a “media release” or “news release”) is a piece of content that informs members of the media about an organization’s recent developments. Put another way: A press release is something that a company writes to let people know about new developments, like company announcements, new hires and product launches. Why Send Out a Press Release In 2020? Why should you even bother writing a press release? Here are a few key benefits that you can get from writing and distributing press releases: Get covered on media …

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The 12 Ironclad Rules for Issuing Press Releases

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One thing that never changes is our desire to keep up with the news. These days, most people prefer to read their news online. According to Pew Research, 89% of Americans get at least some of their local news online. And, it’s not just consumers who are reading the news online. It’s just about everyone. While some SEOs assume press releases are merely an SEO tool, such couldn’t be further from the truth. News readership statistics for the U.S. population As a matter of fact, press releases are branding and credibility tools, not SEO tools. They are a great way to get the word out and more effectively brand companies, products, and services. If a release is engaging enough, it can generate social signals, drive shares, direct targeted and organic traffic, and create journalistic interest abroad. All of this is in addition to the sweet maraschino cherry on top – …

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25 Sneaky Online Tools and Gadgets to Help You Spy on Your Competitors

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There are dozens of factors to consider when spying on your competition–what are they ranking for, what are they doing on social, is there a new platform you should be considering? It can be overwhelming, but paying attention to what is working and what doesn’t can make or breatk your long-term success. This is where marketing tools come into play. In many cases, the same tools that help monitor your own web performance can also help you gather data on your competition. You might be using some of these tools already, without using the features that help you evaluate your competitors. Here are some of the best competitive analysis tools out there: 1. Google Alerts – A Tool for Monitoring Mentions This is a very simple and easy-to-use tool that will send reports right to your inbox. If you want to know every single time your competitor is mentioned online, …

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How to Get Google to Instantly Index Your New Website

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Do you want more organic search traffic to your site? I’m willing to bet the answer is yes – we all do! Organic search traffic is critical for growing your website and business. Some research claims around 53% of your site’s traffic can be attributed to organic search. But the stats don’t matter much if your site doesn’t show up in the search results at all. How do you get your new site or blog indexed by Google, Bing, and other search engines? Well, you’ve got two choices. You can take the “tortoise” approach – just sit back and wait for it to happen naturally, but this can take weeks or months. (Trust me, I’ve been there before – not fun.) Or you can make it happen now, giving you more time and energy to put towards increasing your conversion rate , improving your social presence — and, of course, …

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Benchmark for Success: What Your Vertical Can Achieve With Content Marketing

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Posted by Domenica You’ve produced a piece of content you thought was going to be a huge success, but the results were underwhelming. You double and triple checked the content for all the crucial elements: it’s newsworthy, data-driven, emotional, and even a bit controversial , but it failed to “go viral”. Your digital PR team set out to pitch it, but writers didn’t bite. So, what's next? Two questions you might ask yourself are: Do I have unrealistic link expectations for my link-building content? Is my definition of success backed by data-driven evidence? Fractl has produced thousands of content marketing campaigns across every topic — sports, entertainment, fashion, home improvement, relationships — you name it. We also have several years’ worth of campaign performance data that we use to learn from our successes and mistakes . In this article, I’m going to explain how businesses and agencies across seven different …

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How Lead Generation Tactics Can Boost Your Link Building Results

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Posted by AnnSmarty How effective is your link building campaign? I bet your answer is “I wish it could be better.” Talking to business owners and executives on a daily basis, I have yet to meet one who would be satisfied with their link building strategy. Everyone needs links, yet they are getting harder and harder to get. The solution? Change your link building mindset. How link building is similar to lead generation In any business marketing strategy, we’re really interested in one thing: sales. Yet, if we keep focusing on that end goal, we won’t achieve much. A customer may need up to eight touchpoints before they finally make a purchase. If you only focus on that final sale, you’re missing out on all those extra steps that drive your customer to buy. It may sound obvious (so I’ll stop here) but the point I’m trying to make is: …

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24 Ways to Make Your First E-Commerce Sale (Without Spending a Ton)

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As an online merchant, making your first sale is as symbolic as it is necessary. Completing the first sale sounds straightforward enough, yet the optimism and reassurance it brings can make it the biggest turning point in the life of your business. However, don’t let the simple concept of a first sale mislead you. Obtaining that first customer can sometimes be a long, arduous battle. To make the battle easier to win, below are 24 sure-fire ways to make your first e-commerce sale without spending a ton. 1. Send Free Samples to Influencers The internet is packed with influential bloggers, journalists, entrepreneurs, and vloggers from a wide range of industries and niches. You just need to find the right ones. Many of them have large followings on social media and loyal audiences on their websites. Sending a free sample of your product to influencers within your industry or related to …

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10 Free Google Tools All Content Marketers Should Use

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If you consider yourself a content marketing professional, there’s a good chance you already use Google tools the make your life easier. But regardless of how much experience you have and the results you’ve achieved in the past, you know there are always new ways to boost your performance. Social media, just the right keyword tool, Google’s Keyword Planner, honing your search term — these things can all have a big impact on your volume and your success as a content marketing pro. Many people look at Google and see nothing more than a search engine. While there’s nothing wrong with wanting to see your website at the top of the search engine giant’s results, you can’t ignore the process for reaching this goal. When it comes to content marketing, the tools you use, and the strategies you employ will greatly impact the end result. It doesn’t matter if you’re …

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How to Build Links Using Google Alerts

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Link building is hard. But did you know that Google makes it easier for you? Seriously… they do make it easier because they provide you with free tools . No, I’m not talking about the ones you already use like Google Search Console and Google Analytics … They actually have tons of other tools. Some you may have heard of, but I bet you don’t use them. And today I am going to show you how you can build links using Google Alerts . What is Google Alerts? As the saying goes, if it isn’t on Google, it doesn’t exist. Google is the most popular search engine in the world. Their database contains hundreds of billions of web pages and is over 100,000,000 gigabytes in size. Because of their massive size, they are able to crawl web pages more frequently than any SEO tool including my own, Ubersuggest . This …

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The Real Short-Term and Long-Term Results of Content Marketing and Digital PR

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Posted by amandamilligan One of the best ways (and in my opinion, the best way) to earn top-quality links is to create your own studies, surveys, reports, etc., and pitch them to online publishers. This is what we do at Fractl, because it’s a tried-and-true way to elevate organic growth: Over the years, we’ve received a lot of questions about what results to expect. Sure, everyone wants links now, but where does the real growth come in, and how long does it take? And in either case, people want to know what wins they can report on to their superiors, even in the short-term. There are so many benefits to this combination of content marketing and digital PR, and I’ll walk through what you can realistically expect, and feature examples and data from our experience working with Porch.com. Short-term benefits It’s true that content marketing is an investment, which I’ll …

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