10 things to do to make sure you ‘leave’ the office when you work from home

{ object.primary_image.title }}

These shutdown rituals will help you make the mental shift from work time to me time. Remember that movie Groundhog Day ? Where Bill Murray experiences the same day over and over and over and heartwarming hilarity ensues? Working from home can feel like a lot like that (minus the heartwarming hilarity). The hours meld together because there’s no natural divider to separate work time from personal time. Read Full Story

Read Full Article on Fast Company

How to make friends with coworkers when everyone’s working from home

{ object.primary_image.title }}

It’s still possible to bond with your colleagues, but you may have to change your approach. Love them or hate them, your coworkers have a big influence over how much you like your job. While they may have less impact when you’re working at home, since you’re not necessarily affected by somebody fun or annoying sitting next to you, work relationships still matter, says Shasta Nelson, author of The Business of Friendship: Making the Most of Our Relationships Where We Spend Most of Our Time . Read Full Story

More

A Marketer’s Guide to Working Remotely

{ object.primary_image.title }}

Remote work is going from an occasional perk to the norm. As long as you have a computer and internet connection, you can perform your job anytime, anywhere. For marketers, creating promotional materials, meeting clients, and completing projects from home, hotel, coffee shop, library—basically anywhere with an internet connection. While working remotely has many benefits, employees who regularly worked in the office may have a difficult time making the transition to exclusively working this way. In this article, we’ll talk about the how’s and why’s of remote work for marketers. The Rise in Popularity of Working Remotely Remote work has been around for years. However, the COVID-19 pandemic made it unexpectedly the norm for many businesses, and both employers and employees are realizing the work-from-home system can be successful. According to Global Workplace Analytics , big companies like Best Buy, British Telecom, Dow Chemical found remote workers are 35 percent …

More

How the pandemic changed what it means to look ‘professional’ at work

{ object.primary_image.title }}

In the first episode of the Hit the Ground Running podcast, we discuss evolving grooming standards—and the complicated calculations we make about how we look at work. For those of us who were unexpectedly thrust into working from home a year ago, the biggest change in our work lives is likely in how we interact with our colleagues. Many of us have spent hours a day, everyday for over a year seeing (and being seen in) little boxes on Zoom screens. Read Full Story

More

What is Out-of-Home Advertising?

{ object.primary_image.title }}

In our digital world, it might feel like all marketing is done online. But, that would mean ignoring an incredibly effective strategy—out-of-home advertising. Out-of-home advertising (OOH) refers to the process of reaching consumers while they are, you guessed it, out of their homes. While this may conjure images of NYC Times Square billboards, there are many mediums that qualify as out-of-home advertising. The best news is, these methods are highly effective. In fact, according to the Out-of-Home Advertising Association of America , 66 percent of smartphone users took action after interacting with an out-of-home advertisement. Additionally, 74 percent of those who visited a business after interacting with an out-of-home advertisement made a purchase. Those are some pretty compelling statistics that should make you think twice about adding out-of-home advertising to your campaign’s strategy playbook. Not sold? Check out the below infographic that identifies which advertising mediums consumers trust the most. …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=6556, ajax_url='/api/hit/ajax/', hits='5')