10 Strategies for Better Music Marketing

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The advent of P2P file-sharing and streaming services changed music forever. If you only read the headlines, you might think the industry is on shaky ground. Google the phrase “Napster killed the music industry,” and you’ll see 242,000 results. Does that mean music marketing is dead? Actually, the reality is very different. In fact, the music industry is growing at a healthy rate and has been every year since 2013. By the end of 2023, global revenue is projected to surpass $65 billion . Not bad for an industry on its knees! Despite this, music is a notoriously uneven playing field. Huge names like Paul McCartney, Jay-Z, and Madonna have become multi-millionaires, or even billionaires, off the back of their success. For every superstar, there are tens of thousands of unknowns. Roughly 50 percent of artists tracked by online music analytics and insights provider Next Big Sound are considered “undiscovered.” These acts have small (and often shrinking) social followings, minimal views on Vevo and YouTube, and few (or no) radio plays. Next Big Sound tracks hundreds of thousands of artists worldwide, but consider how many more artists it doesn’t know about. That proportion of “undiscovered” artists is likely much, much higher. How do you make the leap from unknown to established? For starters, you need to make amazing music. Beyond that, you need to get your music marketing spot on. What Is Music Marketing? Confusingly, the phrase “music marketing” can refer to a couple of different things: It can be about using music in a marketing campaign . It can be about artists marketing the music they create. In this article, I’ll be talking about the second of those two categories. 10 Tips to Improve Your Music Marketing I might not be a global music star (don’t worry; that’ll change when my mixtape drops), but I definitely know a lot about digital marketing . With that in mind, here are my top tips on how to improve your music marketing. 1. Have a Website If you’re going to market yourself online, having a website is non-negotiable . It’s the one-stop-shop for everything about your act. If I want to check out your tour dates, book you for a show, read your backstory, or buy your merch, your website is going to be my first port of call. There’s another big reason you should create your website: It’s a space you …

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Generative Media: The Future of Visual Marketing

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Every minute, Facebook users upload 147,000 photos, and Instagram users post over 347,000 stories . That’s a tremendous amount of content entering the digital space every day—which may be a problem for digital marketers. In a world where everyone seems to be creating content, it’s simply not enough to develop everyday content anymore. You need to produce visually appealing, unique content at a high volume, all without overextending your marketing budget. Let me introduce you to generative media and all its possibilities. What is Generative Media? Generative media is computer-generated art or “photographs” as shown below. In other words, it’s not an artist drawing the pictures or creating the design. It’s all made by artificial intelligence (AI). Here’s how it works: The artist “instructs” the machine to create content within specific parameters or algorithms. Following these algorithms, the machine generates images. The artist can change the parameters for creating content …

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The Ultimate Guide to Social Media for E-Commerce

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Social media for e-commerce has become a critical element in sales growth for many businesses. Using social media to boost your marketing offers many benefits to help build your business, so don’t wait to explore these valuable channels . Sprout Social reports that after following a brand on social media, consumers continue to engage in other ways. Ninety-one percent check out the brand’s website or app, 89 percent make a purchase, and 85 percent recommend the brand to someone they know. Let’s look at what you can do to promote your e-commerce business with social media and which tools and best practices you should use. 14 Steps for E-Commerce Companies to Find Success Using Social Media The more people integrate social media platforms into their daily routines, the more it makes sense to market to them here. Consumers spend almost two and a half hours per day on social media …

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How to Target Generation X Through Paid Ads

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Finding new audiences to target is a constant challenge for marketers. If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. Why should you customize ads for a Generation X target market? Your customers are individuals, but they also belong to a group based on what year they were born. As unique as each might be, they move through some experiences and stages of life together. What makes Generation X so valuable? We’ll take a look at who these consumers are, what experiences might influence how they respond to advertising, and a few best practices to make sure you hit the mark with your ads. How Old is Generation X? 1965 to 1980 are typically known as the Generation X years. The name “Genera t ion X” was adopted from a 1991 novel written by Douglas Coupland called Generation X: Tales …

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How to Use Music in Marketing Paid Campaigns

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Everyone loves music. Using it in your paid ad campaigns is a powerful way to catch people’s attention or appeal to their emotions. The right music, leveraged in the right ways, has the potential to positively affect metrics like CTR and traffic to your website . Why is Music in Marketing Paid Campaigns Beneficial? Over the past few years, we’ve seen some incredible marketing happen with the marriage of music and marketing. Remember when HP worked with Meghan Trainor to help promote their HP Pavilion x360? With this creative ad, HP saw a 26 percent increase in revenue from the previous 12-week average. Why do music and paid campaigns work so well together? Firstly, we have to understand the importance of music as a whole. How much music do you listen to? If you’re an average American, this will amount to around 16 hours per week . While we all …

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25 Social Media Tools That Experts Use to Streamline Their Marketing

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With more than 3.6 billion social media users worldwide, social media marketing cannot be ignored. Savvy marketers know social media is a vital part of every marketing campaign. For businesses, every social media platform is an opportunity to engage with their target audience. Even marketing stars know that strategizing and managing even a few social networks can be overwhelming without the right management social media tools in place. Consider this: 60 percent of company mentions on Twitter occur when you aren’t in the office. 64 percent of consumers expect real-time responses from brands they mention on social media. 40 percent of users expect brands to respond within the first hour of reaching out , and 79 percent expect a response within 24 hours. 54 percent of people on social media use it to research products . How can you keep up with your Twitter account when you haven’t even checked …

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How to Build an Email Marketing List as Quickly as Possible

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Email marketing isn’t as trendy as it used to be, but it remains a consistent source of leads and eventual customers for many marketing agencies and businesses. Successful email campaigns rely on robust email marketing lists. This guide walks you through the best tips in the business for growing your email list and getting the most out of your leads. 1. Content Upgrades Content upgrades could be the difference between your blog post converting at 6% and converting at 60%. Upgrading content involves: Writing a blog post Creating a piece of content that goes more in-depth on the post’s topic Offering readers of your blog post the option to receive the upgraded content in exchange for their email This strategy is brilliant in its simplicity. Your readers have already expressed interest in a topic by clicking through to the blog post. Why not take advantage of their interest by offering …

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20 Secrets to Boost Your Facebook Organic Reach

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Facebook organic reach is down. Way down. In the past, posting a link on your Facebook or Instagram page could drive hundreds of clicks. Not any more. Social media referrals have stagnated around 5 percent of all traffic for years . The average Facebook post will reach just over 5 percent of your followers. The encouraging news is social media reach is still massive. There are more than 3.5 billion active social media users . But reaching that massive audience is harder than ever before. What’s the answer? That’s exactly what we’ll cover in this article. Let’s get started. What Exactly Is Organic Reach On Facebook Organic reach is the number of people who see your content without paid distribution. It includes people who are shown your posts in their own feed or because their friends have interacted with you. Paid reach is the people who see your content as …

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How to Get Verified on Social Media

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Getting verified on social media is one of the first steps to building a successful social media marketing strategy. Whether it’s your personal account, your business account, or both, getting that little checkmark next to the profile name is massively important. And not so that you look like one of the ‘cool kids.’ A verified social media account provides instant social proof and credibility when anyone looks up to you or your company online. Verification can also help with networking and push your company to your industry’s forefront as a trusted option. Getting verified on social media can be a challenge, and it might take some time, but it is definitely worth it. But maybe you’ve already tried to become verified, and you were rejected. Or perhaps you don’t know where to start. Unless you’ve got a huge following like Beyonce , becoming a verified account takes some commitment and …

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The Advanced Guide to Facebook Watch

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In 2017, Facebook launched its answer to the burgeoning streaming video market: Facebook Watch. Through Watch, users could view both scripted and live video from professional networks, brands, influencers, and everyday people. Facebook released Watch to a limited group of users, and for that first year, it flew pretty much under the radar. In 2018, they launched it globally, and the service took off like a rocket. By 2019, Watch had 270 million monthly users, and by 2020, that number had shot up to over 1.25 billion, according to Facebook . I covered Facebook Watch in a previous post when it initially launched. Since then, they have expanded their content offerings (even getting into the music space!) and added a ton of features for brands and marketers. In this post, I’ll dive deep into how to use Facebook Watch for marketing, now that the platform has matured. Content on Facebook …

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How to Integrate Paid Ads With Influencer Campaigns

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How can you take your influencer campaign to the next level? You may want to include another angle, such as paid ads. Some of the best marketing campaigns integrate several elements, so potential customers start to see your brand in different places and from different angles. There are many ways to layer marketing campaigns. Today, we’ll talk about one of those combinations: paid ads with influencer campaigns. What Does It Mean to Have Paid Ads Integrated With Influencer Campaigns? Before we get into the details about how and why you should combine an influencer campaign with paid ads, let’s break down those two elements and learn more about how each one works on its own. An influencer campaign is about leveraging the influencing power of an internet celebrity or similar with a lot of followers and, as the name implies, “influence.” It’s a kind of word-of-mouth marketing using the fact …

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