Some people think content operations isn't necessary--that everything will work fine without it. But it won't. Without content operations, there is content chaos. And you'll suffer huge opportunity costs. Here are 10 steps to avoid that chaos and those costs. Read the full article at MarketingProfs

The outlook for content marketing is generally optimistic. And, although some industries find their content marketing efforts to be rather successful, recent research [download page] from Ascend2 finds that about 6 in 10 marketers are finding measuring content marketing performance either extremely (7%) or moderately difficult (54%). With only 39% of the more than 300… Read More » The post Marketers Still Struggling to Measure Content Performance appeared first on Marketing Charts .

Clear marketing messages, a streamlined platform and good content. Let's start there.

Blogging is so effective that there are over a billion blogs on the web. Just think about that… that’s roughly 1 blog for every 7 people. Sure, we don’t really need any more blogs, but people still create them because they can be such effective marketing channels. And best of all, unlike social sites, the moment you create a blog that has an audience, you can continually reach them without having to worry about algorithm changes. So, to help you with your content marketing efforts, I’ve created a free 4-week training course called Content Marketing Unlocked . Introducing Content Marketing Unlocked As I mentioned, over the next 4 weeks I am going to teach you all about content marketing. Everything from the basics of content marketing and how it works to the advanced parts such as generating traffic and sales from blogging. To get you started, make sure you watch …

Prior to the start of 2020 (and before COVID-19), marketers were optimistic about the future of content marketing. Confirming this is a recently released study [download page] by the ANA and the Content Council, based on a 2019 survey of more than 120 senior-level marketers. At that time, some 7 in 10 respondents were cautiously… Read More » The post Content Marketers Emphasize Innovation appeared first on Marketing Charts .

The pandemic made it necessary for B2C content marketers to think on their feet and pivot from what they had originally planned for 2020. A recent report [pdf] from the Content Marketing Institute (CMI) and MarketingProfs indicates that they were able to rise to the occasion, with at least 8 in 10 reporting that their… Read More » The post B2C Content Marketers Turn to Livestreaming in Greater Numbers appeared first on Marketing Charts .

Market research is an essential first step for launching any product or feature, but too many of us want to jump in and use our instincts instead of collecting the data we need to ensure success. Here are 10 tools that will make your research easier. Read the full article at MarketingProfs

Organizations that have made consistent and sound investments in content marketing have reported those investments paying dividends in recent years. However, to maintain their growth, marketers must also stay tuned into the ever-changing content marketing landscape. What worked last year may not be enough to creep ahead in 2021. Being able to anticipate trends and changes in audience behavior based on technology trends and updates can help you adjust your strategy and get ahead of the wave. Here, we’ll detail some trends to keep an eye on in 2021, but before we do, let’s look at why content marketing keeps evolving. Why Does Content Marketing Change so Frequently? Content marketing continues to evolve to keep pace with trends, technologies, and consumer demands. For instance, increasing use of mobile devices, voice search, and social media all require us to stay on top of things. Then there are the platforms themselves that …

10 steps to tapping into the fun of social media, try gamifying your marketing strategies by running a contest on Instagram.

For marketers who want their content to cut through the noise, the familiar ‘Tuesday at 10’ slot is indeed the best time to reach the C-suite, according to a new report [download page] from NetLine. Using content consumption activity data, the study indicates the top job levels, industries and subjects that B2B marketers should focus… Read More » The post Does Your B2B Content Target an Active Audience? appeared first on Marketing Charts .