10 Small Business Examples of the Best Instagram Bios

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Instagram is extremely popular. The image-heavy platform is the fifth most-used social media network in the world, with over 1.2 billion users . If you don’t have a presence on Instagram, you’re missing out on building an audience and increasing your sales . To get the most out of Instagram, you should create a solid Instagram bio so users can get a clear, concise idea of who you are, what you’re about, and, most importantly, what you can offer them. Here are ten of the best Instagram bios for small businesses and explain why they’re excellent. We’ll also include tips for crafting a strong bio and what must-haves to include on your company account. 10 of the Best Instagram Bios for Small Businesses Here are several small-business Instagram bios that hit the mark and why. We’ve also included takeaways you can use for your own company. 1. Ellevest Ellevest is a digital investing platform. CEO Sallie Lee Krawcheck co-founded the company to empower women to take greater control over their financial future. Why This Instagram Bio Is Great The Ellevest Instagram bio works because it clearly states who the business is for (by women, for women), the industry it’s in (financial services), and the type of business model it uses (membership-based). This gives the reader a good idea of the target audience and what they’ll achieve through the service. The company also includes a Linktree link in its bio, a platform allowing you to showcase additional links to content you want to share with your followers. This link points users to multiple brand blog posts and membership webpages. You can borrow this for your own small business. After all, a Linktree link isn’t just a content-sharing opportunity: You can walk people directly to your landing pages via Instagram , cutting through the noise so they can more easily buy from you. 2. Pura Vida Bracelets Pura Vida, which translates to “Pure Life,” is more than just a bracelet retailer. The company has a community of over 800 artisans in countries such as Costa Rica, El Salvador, and India who earn money crafting homemade jewelry. Why This Instagram Bio Is Great First off, the Pura Vida Bracelets Instagram bio is structured with various emojis, which saves space and gives off a fun vibe. “Fun” works here because the company features tons of colorful images of smiling people modeling the products—it’s on-brand. …

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10 E-Commerce Examples of the Best Instagram Bios

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If you run an e-Commerce brand, there’s a good chance you have an Instagram account. How much time do you spend on your Instagram bio, though? You probably spend far more time crafting great-looking posts and engaging stories. How long should E-commcerce companies spend writing their best Instagram bios? It’s important to have an excellent bio since it’s one of the first things a user sees when they visit your Instagram profile. Often, however, it’s often an afterthought for brands that care more about their posts than their profile as a whole. That’s a mistake. Bios aren’t user’s first impressions of your brand and set the tone of the whole account. Your brand’s bio needs to grab the user’s attention and get your core USPs across as quickly as possible. Doing so is far from easy, however. That’s why I’ve drawn up a list of 10 of the best Instagram …

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How These 9 Savvy Entrepreneurs Sell on Instagram Without an E-commerce Shop

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Are you hoping to sell products online, but don’t want to deal with the hassle that comes with setting up and using an e-commerce shop? If you have an e-commerce shop, do you want to streamline the process to make it easier for your customers to purchase your product? If that’s you, then Instagram may be the answer. In fact, I generated $332,640 in three months from Instagram, and at least 80% of all users follow at least one brand on the platform. I’m not the only one who has found success selling on Instagram by leveraging features, tools, and creating an awesome Instagram bio. Why Sell on Instagram? According to PewResearch Center’s 2016 Social Media Update , 32% of Internet users are using Instagram. At least half of all Instagram users use the platform every day. It’s worth noting that women are typically more likely to use Instagram than …

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The Trade Offs of Buying Instagram Followers

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Like any shortcut, buying Instagram followers can be very tempting. And why not? Just look at these ads: “Get 100% real Instagram followers within 10 minutes!” “Pay only $5 for 500 followers.” “Increase your Instagram following by 25% at shockingly low rates!“ See? Tempting. But let us warn you – don’t give in . These shortcuts are never worth it. More so, because the Instagram algorithm is updated regularly to weed out low-quality and fake accounts and interactions. Plus, the results are hollow, scammy, and… mortifyingly obvious. In this guide, we’ll cover all points to give you a better idea about how buying Instagram followers works – or rather how it doesn’t work – along with actionable ways to increase your number of followers organically. So, let’s get started! How People “Think” Buying Instagram Followers Will Help Them? Buying Instagram followers is usually done in two ways, each having different …

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8 Useful TikTok Marketing Tactics

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Did you know TikTok has around 100 million monthly active users within the US? If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. However, if you’re new to TikTok, you may not know how you can use it to market your company. Below we’ll explore how and why you should use TikTok as a marketing channel to take your business to the next level. Why TikTok Marketing? Many business owners haven’t taken the time to figure out how TikTok can work as a marketing tool. Perhaps this is because they think the platform only has a “young” user base. However, TikTok is now attracting a wide range of people. In fact, nearly 38% of TikTok’s users within the US are above 30. The low business competition presents a massive opportunity because you can reach many …

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How to Use Hashtags on YouTube

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Hashtags for YouTube have evolved over the past several years. It’s now easier for content creators to classify their videos and make them more discoverable, and it’s simpler for viewers to find the content they want. We’re going to explore what hashtags for YouTube are, why you should use them, and how to find the best ones to help your videos appeal to the right audience. What Are Hashtags for YouTube? As with hashtags for other social media platforms, hashtags for YouTube are words or phrases with a hash mark, also known as a pound sign, in front of them. You’ll see these hashtags in three places: above the video title within the video title within the video description As with hashtags on Instagram, Twitter, or Facebook, hashtags on YouTube inform viewers of the video’s topic. How Do YouTube Hashtags Work? A hashtag acts as a hyperlink . Instead of …

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7 Instagram Analytics Tools to Grow Your Audience

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Instagram is known mostly for engagement. But how do you track it? Let’s cover some Instagram analytic tools you need to be using. Here’s the deal: People love interacting with brands and other individuals. Without engagement, social media doesn’t exist, and engagement matters more on Instagram than most other platforms. In fact, Instagram’s engagement has been measured anywhere from four to twelve times that of other social channels. So while you can sell on Instagram , this channel is better known for its benefits at the top of your sales funnel. The problem with that is your marketing efforts don’t always link back to sales. That means you’ll have to develop other ways to measure performance to justify all of the time and money spent on Instagram. So, how do you do it? Luckily, there are a few tools that can help. I’m going to show you some of the …

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A Guide to Instagram SEO With Search by Interest

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Instagram SEO is important for businesses and brand owners who are thinking about getting more eyes and more engagement on their Instagram posts. How can you optimize search for the posts you create? Initially, searching was limited to hashtags or user accounts. A later feature to Instagram is searching by interest, not just by hashtags or user accounts. Here’s the announcement from Adam Mosseri , head of Instagram, with a snapshot of how you can use this feature. Being able to search by interest broadens your opportunities as a consumer of Instagram, allowing you to dive in and explore topics of interest without the limitations of specific hashtags. Users can search for topics or by interest, just as you would on Google. How can you create content on Instagram that is optimized for users who are searching by interest? Using Instagram’s Searching by Interest Initially, to search for something on …

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20 Secrets to Boost Your Facebook Organic Reach

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Facebook organic reach is down. Way down. In the past, posting a link on your Facebook or Instagram page could drive hundreds of clicks. Not any more. Social media referrals have stagnated around 5 percent of all traffic for years . The average Facebook post will reach just over 5 percent of your followers. The encouraging news is social media reach is still massive. There are more than 3.5 billion active social media users . But reaching that massive audience is harder than ever before. What’s the answer? That’s exactly what we’ll cover in this article. Let’s get started. What Exactly Is Organic Reach On Facebook Organic reach is the number of people who see your content without paid distribution. It includes people who are shown your posts in their own feed or because their friends have interacted with you. Paid reach is the people who see your content as …

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How to Find Paid Social Media Keyword Ideas From Top Hashtags

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In the world of digital marketing , content is king. And keywords hold the keys to that kingdom. They unlock connections to your target market—people who are looking for what you’re trying to sell. When you’re setting up paid social media campaigns , keywords can help you make those critical connections and ensure your campaign’s success. Knowing which keywords to use throughout the copy of your campaign can be a pain. If you’re not sure which ones are right, you might miss the mark and, by extension, your audience. Popular hashtags can be the source of inspiration that gets your paid social media campaigns off the ground. The Importance of Hashtags in Paid Social Media Campaigns Why are the top hashtags important for inspiration and keyword ideas? Because they can provide a lot of information if you know how to look for it. Here are the questions you should ask …

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Clubhouse Made Simple: A Step-By-Step Guide

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This is a complete guide to the fast-growing social network Clubhouse. In this guide you’ll learn: What Clubhouse is How Clubhouse works How to start popular rooms Lots more Let’s jump right in. What Is Clubhouse? Why Clubhouse Matters How Clubhouse Works Set Up Your Clubhouse Profile How to Get Followers on Clubhouse What Is Clubhouse? Clubhouse is an audio-based social media platform founded by Rohan Seth and Paul Davison. Clubhouse features live audio “rooms” for discussing a wide range of topics, from marketing to music. At a high level, Clubhouse is kind of like an audio version of olds school chat rooms. Like chat rooms, rooms on Clubhouse are all live. And each room can be on almost any topic under the sun. For example, here’s a room that recently popped up in my feed: It doesn’t get much more niche than “relationship advice”. Why Clubhouse Matters Compared to …

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