10 million counterfeit face masks have been prevented from entering the United States

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More than 10 million imported counterfeit masks were seized by U.S. Customs and Border Protection between the start of the COVID-19 pandemic and June 30. More than 10 million imported counterfeit face masks were seized in 80 separate incidents by U.S. Customs and Border Protection between the start of the COVID-19 pandemic and June 30. Read Full Story

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Ordering face masks and other COVID protection online leaves many consumers empty-handed

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The FTC logged more than 34,000 e-commerce gripes in April and May. More than 18,000 of those were about items that the shopper never received. With Americans shopping online as the COVID-19 pandemic rages, the Federal Trade Commission is handling a record number of complaints. Chief among them are complaints about face masks that were ordered but never delivered. Read Full Story

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Somehow, we still don’t have enough N95 masks

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In an ideal world, there would now be an N95 for anyone who wanted one. Instead, even doctors are having a hard time getting them—10 months after the pandemic began. At the start of the pandemic, there was a sudden realization that hospitals did not have enough N95 respirators, the masks that are the industry standard to protect workers from respiratory illness. Because healthcare personnel working around COVID-19 patients needed many more N95s than usual, hospitals’ stockpiles weren’t large enough. The problem was so acute that members of the public were asked to donate N95s they had at home to hospitals . Read Full Story

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Why haven’t they designed reusable N95 masks?

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As the country faces a shortage of protective gear and healthcare workers are asked to keep masks in paper bags between shifts, why don’t we have masks that can be disinfected safely? One of the tragedies of the coronavirus crisis is the lack of protection for healthcare workers: With a shortage of N95 masks—the respirators that can help filter out virus-filled droplets from coughs or sneezes—doctors and nurses in the U.S. are begging the government to do more to increase production. In Italy and China, thousands of doctors were infected with COVID-19 in part because they didn’t have masks, gloves, or other protection. Many have died. Read Full Story

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The untold origin story of the N95 mask

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The most important design object of our time was more than a century in the making. It’s hard to think of a symbol of COVID-19 more fraught than the N95 respirator. The mask fits tightly around the face and is capable of filtering 95% of airborne particles, such as viruses, from the air, which other protective equipment (such as surgical masks) can’t do. It’s a life-saving device that is now in dangerously short supply . As such, it has come to represent the ineptitude , greed , and even hopelessness of the global response to COVID-19. Read Full Story

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Preparing E-Commerce for the Post-COVID Bounce Back

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Posted by MrLukeCarthy COVID-19 has switched up life as we know it, and it’s unlikely to stop doing so for some time. E-commerce shopping is a perfect example of how things have changed, and in a number of ways. If you feel like Shopify has been dropping huge, disruptive news bombs practically each week now, you’re right! And who’d have guessed that in the UK, the exclusively online supermarket, Ocado, is now worth more than brick-and-mortar grocers Morrisons, Sainsbury's, and Marks and Spencer combined. The speed of transformation in e-commerce since the COVID-19 outbreak (an already fast-paced industry) has been savage. Supply chains are under strain for many brands selling online (especially where demand is high and supplies are low). How do you best manage expectations and maximize every opportunity to sell to your target audience? With your consumers now relying on the world of online shopping more than ever, …

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The Local SEO Stats & Practical Tactics of Google’s Top-Ranked Grocery Stores

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Posted by MiriamEllis Grocery stores belong at the center of the 2021 local SEO industry conversation. Other than medical facilities, no enterprise stands out more clearly on the map as essential to daily life in the US, and few verticals have had to adapt more rapidly in mid-flight than our neighborhood food stores in the COVID-19 era. From independent grocers to major supermarket chains, there are heroes in every aisle keeping the nation fed. Any data that supports the strong continuance of these businesses is well worth sharing. In this article, I’ll provide results from 900 data points I pulled while analyzing the top local-pack-ranked grocery store in each of the 50 US capital cities. I’ll also summarize the practical tactics I’ve learned from listening to grocers and their marketers, highlighting how they’re adapting and succeeding in unprecedented times. It’s my hope that both in-house and agency grocery marketers will …

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Nine important marketing takeaways from 2020

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30-second summary: ClickZ’s quarterly advisory board meeting focused on unpacking the most important marketing takeaways for 2020 and what it means for 2021 and beyond. Our Advisory Board members consist of thought leaders and luminaries who bring decades of marketing experience to the table. Key themes from this quarter’s meeting include the importance of agility, the frenzied pace of digital transformation (and the accompanying digital backlash), and the need for more agility across the board when it comes to martech tools, messaging, and creative. At the quarterly ClickZ Advisory Board meeting on December 3rd, our focus was on looking back at the most important things we’ve learned over the course of a very unusual year. We also looked ahead and made some predictions based on how these learnings can inform the next year and beyond. Our Advisory Board members consist of thought leaders and luminaries who bring decades of marketing …

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Now Yelp’s users get to report on COVID-19 safety measures

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To gauge whether local businesses are enforcing social distancing and employee mask-wearing, Yelp turned to the same folks who write all those reviews. Over its sixteen-year history, Yelp has helped untold numbers of consumers answer such vital questions as whether a particular eatery’s vibe skews kid-friendly or romantic. But starting more than 10 months ago, as the COVID-19 pandemic wreaked havoc with local commerce, such matters were overwhelmed by others of a sobering, even dire nature. Read Full Story

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Countries where everyone wore masks saw COVID death rates 100 times lower than projected

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Now that there is global data about where COVID is spreading, scientists can see the various factors that help mitigate its spread. The simplest and most effective: masks. When COVID-19 started to spread from China to other countries in late January, it seemed like Thailand—a popular destination for Chinese tourists, including thousands who had traveled from Wuhan that month—might be hit hard. But as of early June, the country has had only a little more than 3,000 confirmed cases and 58 deaths. In the U.S., the death rate per capita is more than 450 times greater. Read Full Story

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Using the right data to understand consumer behavior

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30-second summary: Marketers who craft messages that match customer expectations and build trust will be more successful at connecting with consumers in a COVID-19 world. Data is increasingly being employed by marketers. However, with so much data available it can be difficult to separate useful insights from noisy data points. It is imperative for marketers to be thoughtful when choosing who they market to and how they drive outreach, and to be available to consumers who are in-market looking for guidance. Consumers that feel a brand is putting them first during COVID-19 are more likely to trust that brand to keep them safe, recommend that brand to family or friends and favor it over others. The more trust you can build, the more success you will have in the long run. Leveraging the right data has never been more important for marketers. COVID-19 has created a shopping environment unlike anything …

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