10 eBay SEO Tips to Drive Sales

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There are two billion transactions made on eBay every day, and most consumers spend only around eight minutes on the site to make those purchases. That’s a vast untapped market if you’re not on the site yet. But, if your focus is on SEO for traditional search engines, you may be hesitant to try this site. However, you’re in luck, as eBay is more-or-less a hyper-focused search engine. That said, eBay SEO isn’t identical to Google SEO. That’s why, to drive sales on eBay, you must master eBay SEO. How Does eBay’s Search Engine Work? Cassini isn’t quite like Google because eBay users are often coming to buy rather than browse. As a result, Cassini and eBay try to make the process of finding items, learning about them, and deciding to bid or buy as efficient as possible. While keyword relevance plays a huge role, Cassini also focuses on other factors : User Convenience: Users need to immediately know what they’re looking at, why they should buy it, and what will occur after purchasing. They shouldn’t have to dig for any information. Bang for Their Buck: Prices, including shipping and handling, need to be reasonable for the items sold. Buyer Satisfaction: Put bluntly, eBay and Cassini care much more about the buyers than the sellers. They need to see you have good reviews and positive interactions with customers. Why Should You Improve Your eBay SEO? If you want to make money on eBay, you need to master eBay SEO. Showing up earlier on search engine results pages (SERPs) means more people will see your listing, and the more who see your listing, the more potential customers you have. 10 Tips for Mastering eBay SEO Becoming a top seller on eBay works differently from other search engines, including many shopping platforms. Below are 10 tips for conquering the world of eBay SEO. Use Effective Keywords in eBay Listings Keywords are where eBay and other search engines are the most similar, as keywords are integral to online sales regardless of which site you’re on. Ensure your keywords tell consumers precisely what they’re looking at. Use these keywords in both your title and description. It’s not enough to tell your potential customers you’re selling, say, watches. You want to figure out what keywords they’re using to find your exact item. This is why you need to do keyword research, including discovering what people …

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5 SEO Tips For Bonanza E-Commerce Sellers

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As an e-commerce seller, your business depends on your relationship with search engines. Search engines are one of the first stops potential buyers make before purchasing an item. When your store is invisible to search engines, you simply don’t exist to the vast majority of your audience. It’s a concerning thought and one reason e-commerce sellers spend so much time fixing and maintaining their on-site SEO . Of course, understanding your platform is critical if you expect to stand out. If you’re serious about gaining that SEO edge, you need to know how search engines interact with your platform. That’s where Bonanza comes in. It’s a great platform if you’re trying to avoid crowded, oversaturated sites like eBay and Etsy . This article explores how Bonanza works and shows you how to drive traffic to your store from search engines. What is Bonanza and How Does it Work? As a …

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A Quick Guide to Using Keywords for Better Amazon SEO

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As the world’s largest e-commerce store , Amazon is a platform sellers can’t afford to ignore. But on a website selling over 12 million items , how do you help your products stand out from the crowd with Amazon SEO? It’s easier than it sounds. Why? Because Amazon isn’t just an e-commerce platform. It’s a search engine with its very own algorithm, A9 . A Short Introduction to Amazon SEO Just like other search engines, you can use SEO techniques to boost product rankings. You use certain phrases to boost your discoverability in organic searches, which can increase sales with Amazon . Here are other ways Amazon acts like a search engine: Customers type queries into the search box. The Amazon algorithm presents what it thinks are the most relevant results. If the results are good, customers won’t go past the first page. Why? Because they’ve found what they’re looking …

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10 Tips for Etsy SEO

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With a reported 3.68 million active sellers on Etsy , it can be daunting to figure out how to ensure marketplace visibility. How will new customers find your store with thousands of similar offerings? How do you ensure your products appear in a prime position on the search list? The answer to these questions is simple: You need an Etsy SEO (search engine optimization) strategy. Why You Need an SEO Strategy For Your Etsy Shop Search engine optimization (SEO) refers to the practice of developing content, copy, visuals, and a slew of other factors tailored to increasing search visibility. While the topic of SEO generally focuses on search engine results pages (SERPs), similar strategies can be employed by the savvy Etsy store owner to ensure products and store listing manifest at the top of the e-commerce site’s search function. How Etsy Search Works The Etsy search function is engineered to …

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A Seller’s Guide to Etsy

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When Etsy first launched, its primary focus was independent crafters . However, Etsy gradually changed its approach and allowed larger businesses to join. Now, you’ll find suppliers of packaging, materials, and other business essentials on there. If you’ve visited Etsy recently, you may also have noticed sellers specializing in antiques and collectibles. Printables are popular, too. With all these changes, it’s fair to say Etsy has gone from strength to strength. In 2019, it had over 45 million buyers , a notable increase from 2018. Although these figures are impressive, it still lacks Amazon or eBay’s audience share. However, it’s affordable and easy to use, and most importantly, Etsy is a niche site, placing sellers in front of their ideal customers. Anyone new to Etsy is bound to have a multitude of questions. This article aims to answer many of them. By the time you’ve finished reading, you’ll have all …

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How to Sell Products on Facebook Marketplace

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You’ve heard about diversifying your income streams, but what about your e-commerce sales channels? If you’re selling physical products, and you’re only relying on ONE channel to bring home the bacon, it’s time to switch things up with Facebook’s social commerce platform, Marketplace. It’s a simple, easy, cost-effective way to hit the ground running and increase your sales: It’s free to use. It comes with a built-in audience of 800 million monthly users . You don’t need a website to sell. And you can create listings on the go with the Facebook app. And when you combine that with statistics like: 78% of US citizens use Facebook to find new products . 30% of consumers would purchase via Facebook . 1 in 4 business owners sells through Facebook. You’re leaving money on the table and missing out on a competitive edge. In this post, we are going to dig deep …

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6 Alternatives to Amazon For E-commerce

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With a net worth of $1.7 trillion , Amazon has dominated the e-commerce sector for years, leaving many of its competitors in the shade. But are there alternatives to Amazon? With an audience as vast as Amazon, small business start-ups and solo entrepreneurs flock to the site to sell the products, get established, and build their enterprises. Despite the audience Amazon offers, you may want to look for other online venues to list your items . There are many good reasons to broaden your e-commerce horizons. First, it makes little sense to put all your eggs in one basket. Second, selling on a wider range of marketplaces gets your products in front of a larger audience. And finally, looking at the other choices available could save you money on fees, or get you closer to your target buyers. Below are some viable alternatives to Amazon. We’ll look at their advantages, …

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A Starter Guide to Amazon Vendor Central

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Becoming a third-party seller isn’t the only way to make money on Amazon. What if I told you there’s a way to get rid of the bulk of your seller admin and focus solely on helping a single customer who will sell your products for you? Well, that’s what you can expect from Amazon’s Vendor Central. We’ll take a deep dive into the platform and discuss: What is Vendor Central, and how to get an invite. The main differences between Seller Central and Vendor Central. The benefits and disadvantages of becoming a vendor. How to measure your success on the platform and more. Let’s get started! What Is Amazon Vendor Central? Vendor Central is an invite-only platform where you can sell directly to Amazon as a supplier. It’s similar to Seller Central, where vendors can manage their purchase orders and product data from one central hub. If you get an …

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LSI Keywords: What Are They and Why Do They Matter in SEO?

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Posted by JessicaFoster The written content on your website serves to not only inform and entertain readers, but also to grab the attention of search engines to improve your organic rankings. And while using SEO keywords in your content can help you get found by users, focusing solely on keyword density doesn’t cut it when it comes to creating SEO-friendly, reader-focused content. This is where LSI keywords come in. LSI keywords serve to add context to your content, making it easier to understand by search engines and readers alike. Want to write content that ranks and wows your readers? Learn how to use LSI keywords the right way. What are LSI keywords? Latent Semantic Indexing (LSI) keywords are terms that are conceptually related to the main keyword you’re targeting in your content. They help provide context to your content, making it easier for readers and search engines to understand what …

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Making technical-SEO accessible to everyone

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30-second summary: Technical SEO ensures that Google has all the details required to make a search listing. It can tell you the length of your title tags, whether it fits your content and whether your pages are missing title tags. Technical SEO can tell you whether any of your pages have missing URLs, whether they contain any words or even the length of your URL. It can tell you whether your content matches the description, what the length is and also whether any of your pages have a missing meta description. Technical SEO can tell you whether your page can be used in additional page elements and whether the formatting is correct for this particular use. It can help you improve your chances of ranking higher on search results. It can tell you the keyword density on your pages, the search terms that you are ranking but also details such …

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How to Get Your Products in Walmart Marketplace

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As the most successful retailer in the world, it’s only natural for Walmart to have expanded into the e-commerce space. The Walmart Marketplace is among the fastest-growing e-commerce stores out there, so if you’re looking for an Amazon alternative, it’s a serious contender. But how do you make the most of Walmart Marketplace ? Well, let’s take a look, starting with how the platform operates. What is Walmart Marketplace? As an e-commerce platform , Walmart Marketplace lets third-party vendors sell their products to the Walmart customer base. Once you register as a seller and upload your listings, your items appear in the search results alongside Walmart’s products and other Marketplace vendors. You’re probably wondering what Walmart gets out of this, but it’s actually pretty simple. It’s all about moving with the times. Walmart launched the marketplace back in 2009 to attract online shoppers and grow its customer base. By welcoming …

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