10 Alternatives to Google Hangouts on Air

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Google has an impressive resume of highly impactful, successful products. For instance, products like Google Search and Google Docs are used by millions around the world daily. But no business is perfect. Even the most inspired innovation can fail if the market just doesn’t get into it. That’s why, over the last few years, Google has started to cut their losses and kill products that never quite hit the mark. Google Play Music, Google Glass, and now Google Hangouts on Air have been retired, which may come as a surprise to users who relied on these products. Don’t worry, though—it’s not all bad news! While you may have lost your favorite live-streaming service, there are plenty of Google Hangouts on Air replacements. What Was Google Hangouts on Air? Google Hangouts on Air launched in 2012, with Google adding live-streaming and community elements to their already existing Hangouts platform. At the time, it made perfect sense. Effective live-streaming services weren’t particularly well-designed, so Google had a massive window to establish themselves in this space. Their plan worked for a while. Google managed to get President Obama and Pope Francis to live-stream on its platform. Combine this with a list of solid support features, and Google Hangouts on Air managed to attract quite a few users . This usage didn’t last long, though, as the market began to flood with competitors. Eventually, YouTube Live began to pick up steam, and live video was a more natural extension to that platform. Over time, it became clear Hangouts on Air should be absorbed by YouTube Live. The 10 Alternatives to Google Hangouts on Air Here’s a list of ten Google Hangouts on Air replacements on the market. Whether you’re live-streaming a podcast , a Q&A, or your cooking channel, you may find the tools you need here. 1. Be.Live Be.Live is a simple, reliable streaming tool. If you’re looking to expand your audience and reach, Be.Live lets you stream on sites like Facebook Live and YouTube Live. You can sign up using your Facebook or Google accounts and quickly set up your stream in either space. Beyond that, there’s a surprisingly deep level of customization in Be.Live’s presentation. When you start using Be.Live, you’ll be able to add your logo, custom frames, and branding colors to the stream. If you want to go even further, you can add name tags and agendas to the …

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How to Generate Leads From YouTube Live

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YouTube Live is a vastly underutilized tool that should be in every marketer’s arsenal. It’s easy to look at your Live video options and think that Facebook is enough, but that just isn’t so — not to say that Facebook Live isn’t important. It definitely is . But people watch billions of hours of YouTube every day . That means not using YouTube Live is like holding onto a winning lotto ticket until it expires. You wouldn’t do that, right? Live video is such an effective marketing method that I believe everyone should be using it. So I’m going to show you how to set up and effectively use YouTube Live to grow your business and convert viewers into leads. The good news is that you can start producing effective Live content in a matter of minutes. But first, you need to understand just how powerful Live video can be …

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5 Alternatives to Google Plus for Your Local Business

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On the hunt for a Google+ (also called Google Plus and G+) alternative? It may be easier than you think! Since the social media platform closed its doors in 2019 , consumers have been looking for another option to match the features, traffic, and SEO benefits. Luckily, there are several replacements you can use. Here are the best Google Plus alternatives and how you can use them to grow your business online. What Was Google Plus and Why Did It Shut Down? Google Plus was Google’s fourth attempt at building a social media network. Its predecessors included Google Buzz, Google Friend Connect, and Orkut. While Google Plus had success initially, with 395 million active accounts in 2016 and Facebook seeing the network as a threat , it soon fizzled out. Why? For years, you had to have a Google Plus account to use features like Google Photos, Hangouts, and YouTube. …

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How to Engage Your Audience with Live Streaming

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Are you missing out on a huge section of your target audience? If you’re not using live streaming to engage with your followers, then you might be. The numbers behind live streaming are impressive , and if you’re not already, you should be incorporating this medium into your marketing strategy. Here’s how you can leverage live streaming to create crazy levels of engagement with your audience. What Is Live Streaming? Live streaming is a powerful way to connect with your target audience and personalize your message in a way that’s unique compared to other marketing mediums. It’s a simple process to send a live feed over the internet to your audience, but it can have big results. By utilizing your social media reach, you can stream live footage to a huge audience and give your followers a unique glimpse into your company. The growth of live streaming has been exponential, …

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The Advanced Guide to Facebook Watch

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In 2017, Facebook launched its answer to the burgeoning streaming video market: Facebook Watch. Through Watch, users could view both scripted and live video from professional networks, brands, influencers, and everyday people. Facebook released Watch to a limited group of users, and for that first year, it flew pretty much under the radar. In 2018, they launched it globally, and the service took off like a rocket. By 2019, Watch had 270 million monthly users, and by 2020, that number had shot up to over 1.25 billion, according to Facebook . I covered Facebook Watch in a previous post when it initially launched. Since then, they have expanded their content offerings (even getting into the music space!) and added a ton of features for brands and marketers. In this post, I’ll dive deep into how to use Facebook Watch for marketing, now that the platform has matured. Content on Facebook …

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How to Double Your YouTube Subscribers (Without Buying Them)

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Every minute, 500 hours of videos are uploaded to YouTube. With that much competition, you might have counted yourself out and accepted that getting enough Youtube subscribers isn’t worth the effort. But what if you’re making a social media mistake ? What if you could break through the noise and become popular on YouTube? One of the best ways of measuring popularity on YouTube is by looking at the number of subscribers. The more subscribers you have, the more you can consistently achieve high view counts on your videos. Not everyone who is uploading a video to YouTube has laid out a strategy that will allow them to increase subscriber numbers, which leads some to buy YouTube subscribers — which is a huge mistake. When you buy YouTube subscribers, many of those accounts are fake. Even if they are real people, they are unlikely to engage with your content and …

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40 Advanced and Alternative Search Engines

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Have you ever been looking for something but didn’t know where to find it? If that something is online, then your search is over (or just about to begin). The following are 40 advanced and alternative search engines that you can use to find just about anything on the Internet. Use them to follow discussions about your industry, monitor your online reputation , and much more! General Search To start off our search adventure, let’s look at some general search engines beyond the top three — Google, Bing , and Baidu. DuckDuckGo Concerned about online privacy? DuckDuckGo prides itself on being the search engine that does not track or personalize your searches and results. They even offer handy visual guides on Google tracking and filter bubbling. If you’re an iOS user, you can set DuckDuckGo to be the default search engine in Safari. It’s also an option for Safari on …

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What is Video Search and How Can it Help Your Business?

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Studying how people use video search to find the content they want is an essential but often neglected area of marketing. When we understand how video search engines work, we can begin to devise marketing strategies around this traffic source. When you understand your audience’s search intent and properly optimize your videos, you unlock new means of generating leads for your business. In this guide, we break down video search engines and how you can use them to increase your traffic. What Is Video Search? The first thing we need to think about is why people search for videos in the first place. What makes someone look for a specific video? Why are they searching for that video? What are they looking to accomplish? All of these questions are important to answer, and we’ll address them, one by one. According to Google, people look for videos for three different reasons. …

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20 Secrets to Boost Your Facebook Organic Reach

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Facebook organic reach is down. Way down. In the past, posting a link on your Facebook or Instagram page could drive hundreds of clicks. Not any more. Social media referrals have stagnated around 5 percent of all traffic for years . The average Facebook post will reach just over 5 percent of your followers. The encouraging news is social media reach is still massive. There are more than 3.5 billion active social media users . But reaching that massive audience is harder than ever before. What’s the answer? That’s exactly what we’ll cover in this article. Let’s get started. What Exactly Is Organic Reach On Facebook Organic reach is the number of people who see your content without paid distribution. It includes people who are shown your posts in their own feed or because their friends have interacted with you. Paid reach is the people who see your content as …

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10 Content Marketing Trends for 2021 and Beyond

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Organizations that have made consistent and sound investments in content marketing have reported those investments paying dividends in recent years. However, to maintain their growth, marketers must also stay tuned into the ever-changing content marketing landscape. What worked last year may not be enough to creep ahead in 2021. Being able to anticipate trends and changes in audience behavior based on technology trends and updates can help you adjust your strategy and get ahead of the wave. Here, we’ll detail some trends to keep an eye on in 2021, but before we do, let’s look at why content marketing keeps evolving. Why Does Content Marketing Change so Frequently? Content marketing continues to evolve to keep pace with trends, technologies, and consumer demands. For instance, increasing use of mobile devices, voice search, and social media all require us to stay on top of things. Then there are the platforms themselves that …

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How to Optimize Your Videos Through YouTube Analytics Data

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What if I told you there was a way to reach an audience larger than the one Netflix has through YouTube analytics? It’s possible! YouTube videos reach more than 2 billion users a month —about one-third of the entire internet’s traffic. However, if you want to use YouTube videos to drive traffic and revenue, you need to deep into the data. How do you know whether your video has impacted your business? Through the effective use of YouTube analytics ! In the next few sections, I’ll explain what YouTube analytics is all about, how to access it, what metrics you need to track, and how to leverage this information for better ROI. What Is YouTube Analytics? YouTube analytics is the native analytics platform on the site, providing access to vital metrics about video performance including watch time, viewer demographics, traffic sources, impressions, and more. What is the point of all …

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