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Image Link Building — Best of Whiteboard Friday

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Posted by BritneyMuller Last week, we took you into the future with SEO expert Britney Muller to explore link prospecting in 2021 . This week, we're going back in time — all the way to 2017 — for her concrete advice on an important part of building links: image link building. Image link building is a delicate art. There are some distinct considerations from traditional link building, and doing it successfully requires a balance of creativity, curiosity, and having the right tools on hand. Let's dive in! Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans, welcome to another edition of Whiteboard Friday. Today we're going to go over all things image link building, which is sort of an art. I'm so excited to dig into this with you. Know your link targets So first and foremost, you need …

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The Best Luxury Marketing Strategies

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Have you ever seen a Facebook ad for Chanel? Or an Instagram ad for Lamborghini? Me neither. That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Selling to high-end consumers requires a different approach. But that doesn’t mean popular digital channels are off-limits. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. What Qualifies as a Luxury Brand? Gucci, Rolex, Ferrari. For the most part, you know luxury brands when you hear them. But what does it take for a brand to qualify as a luxury? In my opinion, it’s down to the three Es: Expensive, Excellent, and Exclusive. Luxury products are synonymous with high price tags. This is the most common indicator of luxury, but it is also the …

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