Cemoh Marketing News

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These carbon-negative, ocean-degradable straws and forks are made from greenhouse gases

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Newlight has developed a material—made by microbes—that uses methane to make everything from utensils to purses to glasses. At a new production facility in Huntington Beach, California, a 50-foot-tall stainless steel tank is filled with 15,000 gallons of salt water, and inside microbes are turning methane—a potent greenhouse gas—into a new material that could simultaneously help tackle the challenges of climate change and ocean plastic. If the material is made into a disposable fork and ends up in the ocean, it degrades as easily as cellulose, turning into a food source for microbes. Read Full Story

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Email Marketing Consulting

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A question: Do you know anyone who doesn’t have an email? Highly unlikely, right? After all, it’s mandatory to get an email address for all kinds of things – from opening a bank account to signing up for social media platforms to booking flights online. And that’s not it! Nearly 3.93 billion users have email addresses, out of which the clients you’re trying to target or retain already have active email addresses. What makes it even better is that most people don’t mind signing up for a product/service demo or a lead magnet in exchange for their email addresses. In short, you get a direct connection to your lead, where you can leverage your offerings and boost your chances of landing a sale. Let’s take a look at some email stats while we’re at it: Nearly 99% of consumers check their emails daily. 73% of millennials prefer receiving business communication …

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Facebook Advertising Consulting

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Social media dominates the present-day marketing landscape. More so, a platform like Facebook that gives you direct access to 2.6 billion people. But is it actually worthwhile to use Facebook? Facebook advertising has definitely increased in popularity, with an increasing number of businesses using the platform to gain new leads and stay connected to their existing customers. Plus, there are solid stats that highlight how useful incorporating Facebook can be for your marketing strategy: A total of 1.6 billion users see Facebook ads , out of which 1.21 billion are between the ages of 13 and 34. An average Facebook user clicks on about 12 ads every 30 days. Approximately 80% of social reference to e-commerce sites stems from Facebook. Converting visitors into customers should be super easy on the platform then, right? Sadly, this isn’t the case. You see, all your marketing efforts will backfire if you don’t have …

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